Passing exam with EEB101 latest training materials

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Updated: Sep 12, 2026

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Salesforce EEB101 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Email Essentials (EEB101) / Marketing Cloud Email Essentials for Marketers
Exam Number:EEB101
Exam Duration:90 minutes
Exam Price:USD 200
Passing Score:65%
Certificate Validity Period:Not formally fixed / varies by certification track (commonly 1-3 years depending on program)
Available Languages:English
Real Exam Qty:60 (approx.)
Related Certifications:Salesforce Certified Marketing Cloud Email Specialist
Exam Format:Multiple select, Multiple choice
Recommended Training:Salesforce Certification Exam Guide (Email Specialist track)
Marketing Cloud Email Essentials Training
Exam Registration:Salesforce Certification Registration (Trailhead)
Sample Questions:Salesforce EEB101 Sample Questions
Exam Way:Online proctored or onsite proctored exam delivery
Pre Condition:No formal prerequisites required; familiarity with basic email marketing concepts recommended
Official Syllabus URL:https://trailhead.salesforce.com

Salesforce EEB101 Exam Syllabus Topics:

SectionObjectives
Tracking & Reporting- Performance analysis
  • 1. Bounce and unsubscribe metrics
    • 2. Reporting tools
      • 3. Open/click tracking
        Email Sending & Automation- Send processes
        • 1. Send definitions and classification
          • 2. Triggered emails
            • 3. A/B testing
              - Automation tools
              • 1. Journey Builder basics
                • 2. Automation Studio overview
                  • 3. Data and file activities
                    Email Marketing Fundamentals- Email marketing concepts
                    • 1. Subscriber management
                      • 2. Opt-in / opt-out mechanisms
                        • 3. Deliverability basics
                          Data Management- Data structures
                          • 1. Lists vs Data Extensions
                            • 2. Segmentation and filtering
                              • 3. Subscriber data import methods
                                Content Creation- Content Builder usage
                                • 1. Email creation and templates
                                  • 2. Content blocks and personalization
                                    • 3. Dynamic content and AMPscript basics

                                      Salesforce Email Essentials (EEB101) Sample Questions:

                                      Question #1

                                      The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

                                      • A. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
                                      • B. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
                                      • C. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
                                      • D. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: D  🗳️

                                      Question #2

                                      What are the 4 steps to create dynamic content?

                                      • A. Create
                                      • B. Plan
                                      • C. Execute
                                      • D. Build Rules
                                      • E. Test Send
                                      • F. Preview
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A,B,D,F  🗳️

                                      Question #3

                                      A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

                                      • A. Create an import using the Import Wizard in the Email Application
                                      • B. Create an import using the Import Wizard in Automation Studio
                                      • C. Create an Import Activity to use in a workflow in Automation Studio
                                      • D. Create an Import Activity and execute it manually
                                      Reveal Solution  Discussion  0

                                      Correct Answer: C  🗳️

                                      Question #4

                                      Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
                                      What tool in Email Studio enables a marketer to save and execute a send manually?

                                      • A. User-Initiated Email
                                      • B. Send Flow
                                      • C. Send Activity
                                      • D. Guided Send
                                      Reveal Solution  Discussion  0

                                      Correct Answer: D  🗳️

                                      Question #5

                                      Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
                                      In this scenario, what best practice was achieved?

                                      • A. Opting customers in automatically
                                      • B. Preventing customers from opting out
                                      • C. Personalized recommendations
                                      • D. Sending multiple emails in one day
                                      Reveal Solution  Discussion  0

                                      Correct Answer: C  🗳️

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