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Adobe Advertising Cloud DSP Business Practitioner Professional Sample Questions:

1. ___________ is essential to link specific actions directly to campaign outcomes.
Response:

A) Attribution
B) Avoidance
C) Assumption
D) Guesswork

2. To ensure that campaigns are running correctly, one must regularly check the ________ of the ads.
Response:

A) color scheme
B) placement and performance
C) creative artist
D) font size

3. Given a scenario where a digital campaign's CTR has significantly decreased over the past week, what should be your initial recommendation to potentially improve performance?
Response:

A) Enhance the creative design
B) Ignore the drop as it is temporary
C) Increase the campaign budget
D) Modify the targeting criteria

4. Custom reports can be tailored to include specific data points, such as ________.
Response:

A) outdated metrics
B) key performance indicators
C) errors
D) irrelevant data

5. Identify the correct steps to take when a campaign is underperforming in terms of ROI.
(Select three)
Response:

A) Review and adjust the targeting options
B) Analyze and optimize the conversion funnel
C) Modify the bidding strategy
D) Keep the strategy unchanged for more data
E) Increase visibility by expanding to all available ad platforms

Solutions: