Passing exam with 1Z0-1031 latest training materials
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Updated: Sep 07, 2025
No. of Questions: 75 Questions & Answers with Testing Engine
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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Which of the following is a real world use case for a search campaign?
A) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
B) Ensure customers receive relevant offerings when landing on the site page.
C) Leverage the device-bridging technology to find users across their devices.
D) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
E) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
2. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?
A) Classify user actions based on broad categories.
B) Classify user actions based on products and offerings.
C) Classify user actions based on popularity of products.
D) Classify user actions based on the customer lifecycle.
3. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.
A) The click-through URL must be added to the Media Click tag.
B) The DoubleClick Campaign Manager macros are different for every creative.
C) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
D) The BlueKai Site ID is different for every Media Click tag.
4. Which of the following are two true statements about ID swapping? (Choose two.)
A) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
B) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
C) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
D) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
E) It is necessary in order to ingest data via the Online Ingest method.
5. Identify the dependencies and data sources for a local campaign.
A) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
B) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
C) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
D) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
E) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A,C | Question # 5 Answer: B |
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