Passing exam with 1Z0-1031 latest training materials
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Updated: Oct 22, 2026
No. of Questions: 75 Questions & Answers with Testing Engine
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Oracle 1Z0-1031 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Available Languages: | English |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | Typically 3 years |
| Related Certifications: | Oracle CX Marketing Data Management Platform 2020 Implementation Essentials |
| Real Exam Qty: | 60 |
| Exam Format: | Multiple choice |
| Exam Price: | USD exam fee varies by region (Oracle standard pricing applies) |
| Passing Score: | Not publicly disclosed |
| Sample Questions: | Oracle 1Z0-1031 Sample Questions |
| Exam Way: | Online proctored or testing centre |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud DMP |
| Official Syllabus URL: | https://education.oracle.com/oracle-marketing-cloud-data-management-platform-2019-implementation-essentials/1Z0-1031 |
Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Audience Management | - Segment creation and management - Category and taxonomy configuration |
| Topic 2: Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Topic 3: Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
| Topic 4: Oracle Marketing Cloud Data Management Platform Overview | - Platform capabilities and use cases - Architecture and components |
| Topic 5: Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?
- A. Buyer Exchange Report
- B. Campaign Activity Report
- C. Audience Discovery Report
- D. Audience Usage Report
- E. Media Discovery Report
- F. Funnel Analysis Report
Correct Answer: E 🗳️
What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?
- A. Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
- B. Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
- C. Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
- D. Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
Correct Answer: B 🗳️
An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?
- A. In the Target Selection area of the Create New Schedule prompt
- B. In the HTML text area in the Create New Tag prompt
- C. In the Pixel URL field of the Campaign configuration
- D. In the Audience Delivery Criteria area in the Create New Target prompt
Correct Answer: C 🗳️
Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)
- A. Deploy the JSON Return Tag.
- B. Select JSON Return Tag in the Campaign Settings.
- C. Select JSON Result in the Container Settings.
- D. Add phint ret=js to the CoreTag.
Correct Answer: A,B 🗳️
Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?
- A. Self-classification
- B. Corporate classification
- C. Managed classification
- D. Self-service OnRamp
Correct Answer: D 🗳️
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