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A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?

• A. How much time the trainer spends on each platform
• B. How much engagement each platform gets
• C. How many current clients found the trainer on each platform
• D. How much the trainer enjoys using each platform

An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)

• A. Reply to the post and explain that this behavior is not allowed.
• B. Repost the group guidelines regarding self-promotion.
• C. Remove the member who created the post from the group.
• D. Delete the post and use the Give Feedback feature.

A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?

• A. Call the local authorities immediately to report the threat
• B. Open a conversation with the community member and discuss their concerns
• C. Delete the comments and ban the community member from the Page
• D. Raise the issue to the most relevant point of contact internally

The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?

• A. Create an ad and target attendance from outside communities
• B. Ask attendees to create sub-communities and monitor conversations
• C. Start a new community and post event content there
• D. Create a schedule and invite attendees to sessions that align with their interests

A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)

• A. Enlist a scheduling tool to create daily topical posts to encourage conversation.
• B. Create a group rule that requires daily engagement to remain in the group.
• C. Highlight top commenters in a special weekly post.
• D. Comment on every post that members make in the group.
• E. Look at engagement insights to compare the daily number of posts.