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Updated: Sep 19, 2026

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Adobe AD0-E608 Exam Overview:

Certification Vendor:Adobe
Exam Name:Adobe Customer Journey Analytics Business Practitioner Professional
Exam Number:AD0-E608
Related Certifications:Adobe Customer Journey Analytics Professional
Exam Price:$125 USD (worldwide), $95 USD (India)
Passing Score:36/50
Available Languages:English
Certificate Validity Period:2 years
Exam Duration:100 minutes
Exam Format:Multiple select, Multiple choice
Real Exam Qty:50
Recommended Training:CJA-BP200: Adobe Customer Journey Analytics Business Practitioner Professional
Adobe Customer Journey Analytics Learning Path
Exam Registration:Adobe Certification Portal
Sample Questions:Adobe AD0-E608 Sample Questions
Exam Way:Online proctored (requires camera and microphone access)
Pre Condition:Recommended: 6–12 months hands-on experience with Adobe Customer Journey Analytics; foundational knowledge of Adobe Experience Platform
Official Syllabus URL:https://experienceleague.adobe.com/docs/certification/program/technical-certifications/acja/acja-professional/acja-p-business.html

Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Components30%- Translate business questions into relevant components
- Build non-admin components to address business requirements
- Create subsets of data using components and filters
Topic 2: Distribution12%- Curate available fields within reports and dashboards
- Schedule and share reports and dashboards with stakeholders
- Organize projects logically for access and management
Topic 3: Reporting32%- Apply and configure date ranges effectively
- Determine correct data views based on sources, identities, date ranges
- Select appropriate visualizations or tables for business needs
Topic 4: Data Analysis26%- Evaluate audiences and share with Adobe Experience Platform tools
- Perform exploratory analysis and interpret results for insights
- Select correct components for analysis scenarios

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question #1

Which type of visualization best represents the distribution of product categories purchased by customers in a specific region?
Response:

  • A. Line Chart
  • B. Bar Chart
  • C. Scatter Plot
  • D. Funnel Visualization
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #2

Which visualization do you choose for retention or churn analysis?
Response:

  • A. Histogram
  • B. Flowchart
  • C. Donut
  • D. Cohort table
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #3

Your marketing team reports inaccurate customer segmentation results after launching a new campaign. After reviewing the data, you notice that identity resolution was not enabled. What should be your next action?
Response:

  • A. Reassign the campaign to a static data source.
  • B. Recreate the campaign with a new profile schema.
  • C. Enable Identity Resolution and reprocess the customer data.
  • D. Apply a fallback profile segmentation rule.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #4

Which steps should be taken to optimize recurring report scheduling in Adobe CJA?
(Select two.)
Response:

  • A. Enable Data Retention Policy Checks
  • B. Use Report Delivery Logs
  • C. Set Delivery Frequency Based on Business Needs
  • D. Define Specific File Formats for Export
Reveal Solution  Discussion  0

Correct Answer: C,D  🗳️

Question #5

What is the ideal column-setting element to use when creating a report broken out by day with a future end date?
Response:

  • A. Conditional formatting
  • B. Auto-generated
  • C. Custom row formatting
  • D. Interpret zero as no value
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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