Passing exam with AD0-E608 latest training materials
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Updated: Sep 03, 2025
No. of Questions: 132 Questions & Answers with Testing Engine
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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?
Response:
A) To understand effective touchpoints for content velocity
B) To understand effective touchpoints for customer retention
C) To understand effective touchpoints for conversion
D) To understand effective touchpoints for brand awareness
2. Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:
A) Apply a fallback metric for revenue tracking.
B) Recreate the calculated metric using campaign event types.
C) Map the correct campaign events to the revenue metric.
D) Enable cross-channel campaign tracking.
3. Which table type should be used to display summarized purchase totals by customer segment in Adobe CJA?
Response:
A) Key Metrics Report
B) Cohort Table
C) Pivot Table
D) Summary Table
4. What is the primary role of a data view in Adobe CJA reports?
Response:
A) Defining and organizing reporting components
B) Data storage and retention
C) Campaign execution management
D) Real-time event monitoring
5. Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:
A) Assign Temporary Report Access
B) Apply Data Privacy Rules
C) Use Report Export Templates
D) Create Custom Data Views
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: B,C |
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