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Updated: Oct 17, 2026
No. of Questions: 64 Questions & Answers with Testing Engine
Download Limit: Unlimited
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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional Exam |
| Exam Number: | AP-215 |
| Exam Duration: | 105 minutes |
| Exam Price: | $200 USD |
| Available Languages: | English |
| Exam Format: | Multiple select, Multiple choice |
| Certificate Validity Period: | 3 years |
| Related Certifications: | Salesforce Marketing Cloud Consultant Salesforce Marketing Cloud Intelligence Specialist |
| Real Exam Qty: | 60 |
| Recommended Training: | Marketing Cloud Intelligence Documentation Salesforce Trailhead Marketing Cloud Intelligence Modules |
| Exam Registration: | Salesforce Certification Registration Kryterion Webassessor Exam Scheduling |
| Sample Questions: | Salesforce AP-215 Sample Questions |
| Exam Way: | Online proctored or onsite via Kryterion Webassessor |
| Pre Condition: | No strict prerequisites required; familiarity with Salesforce Marketing Cloud Intelligence (Datorama) is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence-accp |
| Section | Objectives |
|---|---|
| Data Ingestion and Integration | - Data sources and connectors - Data ingestion processes - Data synchronization and scheduling |
| Data Quality and Troubleshooting | - Performance optimization - Error handling and debugging - Data validation and monitoring |
| Analytics and Dashboarding | - Insights and reporting - Dashboard creation and configuration - Visualization best practices |
| Marketing Use Cases and Activation | - Cross-channel marketing insights - Campaign performance analysis - Business reporting use cases |
| Administration and Security | - Platform configuration - Data access control - User roles and permissions |
| Data Modeling and Transformation | - Normalization and harmonization - Metrics and dimensions configuration - Data model structure and schema design |
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.
Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:
"Day" - "Created Date"
"Opportunity Key" + Opportunity Key
"Opportunity Stage" - Opportunity Stage
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?
Correct Answer: C 🗳️
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An implementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?
Correct Answer: A,B,E 🗳️
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An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:
Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:




Correct Answer: B 🗳️
Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).
Your client has provided sample files of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?
Correct Answer: C 🗳️
Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).
Source 3:
Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2.
While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.
How can an implementation engineer fix this discrepancy?
Correct Answer: D 🗳️
Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).
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