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| Section | Objectives |
|---|---|
| Topic 1: Reporting and Visualization | - Reporting best practices - Visualization components in Analysis Workspace |
| Topic 2: Customer Journey Analytics Fundamentals | - Concepts and architecture overview - Data ingestion and connections |
| Topic 3: Analysis and Reporting | - Workspace analysis and project creation - Segmentation and filtering concepts |
| Topic 4: Data Configuration and Governance | - Data views and schema configuration - Permissions and access management |
1. Which visualization is best suited for tracking customer purchase trends over time in Adobe Customer Journey Analytics?
Response:
A) Line Chart
B) Bar Chart
C) Scatter Plot
D) Summary Table
2. Which visualization do you choose for retention or churn analysis?
Response:
A) Histogram
B) Flowchart
C) Donut
D) Cohort table
3. An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:
A) A data view from a connection based on personal email address.
B) A data view from a connection based on social network handle.
C) A data view from a connection based on phone number.
D) A data view from a connection based on work email address.
4. Which segment configurations should be enabled to track returning customers in Adobe CJA?
(Select two.)
Response:
A) Event Type Matching
B) Data Ingestion from CRM
C) Identity Resolution Setup
D) Purchase Event Trigger
5. What is the first step when scheduling a recurring report in Adobe CJA?
Response:
A) Create an export template
B) Assign campaign quotas
C) Define report permissions
D) Set the report delivery frequency
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: A,C | Question # 5 Answer: D |
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