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GInI Certified Innovation Professional (CInP) Sample Questions:

1. Evaluation and Selection often happens at two or more levels. The second level is generally run by executives from across the business.
Select one correct answer from the list:

A) Executives
B) Qualitative analysts
C) Innovation Managers
D) Various volunteers

2. A key use of research in Needfinding work is for engaging potential customers, which is done using various forms of ______, or in the office using methods such as ______. Both can bring useful insights into the Needfinding discussion.

A) insights mining / Maverick Panels
B) secondary research / primary research
C) market analysis / online surveys
D) fieldwork / Focus Groups

3. The fifth step in the Design Thinking process serves as the junction between the Front End and Back End of Innovation.
Select one correct answer from the list:

A) The Fuzzy Front End and the Messy Back
B) The Front End and Mid Zone of Innovation
C) The Front End and Back End of Innovation
D) The Mid Zone and Back End of Innovation

4. Context in the GInI Breakthrough Innovation Method (the first step) gives a team a clear center point to focus on and boundaries in which to channel their efforts toward a particular outcome.
Select one correct answer from the list:

A) A head start in coming up with breakthrough solutions
B) An inner goal to concentrate on and an outer bounds to stay clear of
C) A clear sense of purpose to drive toward, and no boundaries to worry about-so that they achieve maximum creativity
D) A clear center point to focus on and boundaries in which to channel their efforts

5. A key use of research in Needfinding work is for market segmentation, where an overall population of prospective customers are segmented according to what?

A) Various demographic factors.
B) Their lifestyles.
C) The particular outcome each segment seeks.
D) Their tastes - what they like and dislike.

Solutions: