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Last Updated: Jul 30, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Develop Community Strategies and Processes | 27% | |
| Define and Establish a Community | 8% | |
| Engage and Moderate the Community | 29% | |
| Measure and Analyze Community Success | 20% | |
| Make Strategic Content Decisions | 16% |
1. An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)
A) Reply to the post and explain that this behavior is not allowed.
B) Repost the group guidelines regarding self-promotion.
C) Remove the member who created the post from the group.
D) Delete the post and use the Give Feedback feature.
2. An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)
A) Frequently encourage members to describe their best football tricks
B) Share viral videos to spark discussion
C) Post visuals that are aligned with the corporate identity
D) Create a highly engaging text-based question of the day series
3. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)
A) Post a link to a press release announcing a product launch
B) Partner with influencers to generate posts about the launch
C) Ask follow-up questions as people leave feedback
D) Include a discussion question about the product that is being launched
4. The community manager of a 25,000 member rock painting community in Dublin is concerned about low engagement in the group over the last six months and wants to increase conversations between members.
Which three actions should the community manager take to achieve this goal? (Choose 3)
A) Message every member of the community individually to ask them to engage more
B) Highlight the top engaging contributors in regular announcements to the community
C) Revise the content calendar to focus on member engagement tools
D) Remove members who have not posted or commented in the last month
E) Survey the community and reposition the content in line with their feedback
5. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)
A) Start new social media accounts to target the new demographic.
B) Ask community members to create a post and tag several friends.
C) Run targeted ads across all the platforms that the brand uses.
D) Comment on competitor posts so that their community learns about the new line.
E) Invite fashion influencers to promote the new line during a live launch.
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: A,D | Question # 3 Answer: C,D | Question # 4 Answer: B,C,E | Question # 5 Answer: C,E |
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