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Last Updated: Jul 27, 2026
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| Section | Weight | Objectives |
|---|---|---|
| IBM Smarter Commerce Overview | 20% | - Solution positioning and competitive landscape - Commerce lifecycle and value proposition - Key market trends and business challenges |
| Smarter Commerce 'Service' Offerings | 15% | - Case management and customer support - Collaboration networks and partner integration - Service optimization and analytics |
| Smarter Commerce 'Sell' Offerings | 20% | - Distributed order management and BOPIS - Retail and e-commerce platform capabilities - Multi-channel selling and store operations |
| Smarter Commerce 'Market' Offerings | 20% | - Web analytics and customer segmentation - Personalization and campaign optimization - Interactive marketing and customer engagement |
| Smarter Commerce 'Buy' Offerings | 25% | - Procurement and supply chain visibility - Logistics and fulfillment capabilities - Cross-channel order management |
1. Which one of these software solution components providing business capabilities is
NOT part of the 'Market' offerings?
A) Unica
B) Coremetrics
C) WebSphere Commerce
D) ILOG
2. Which of the following software products is NOT a part of Smarter Commerce 'Buy' offerings?
A) Sterling Supply Chain Visibility
B) Sterling Order Management
C) ILOG Logistics Optimization
D) Sterling Transportation Management
3. Which of the following is NOT a key capability delivered by cross-channel order management?
A) Inventory visibility.
B) Service scheduling.
C) Trade fund management.
D) Complex fulfillment.
4. What are the key technology requirements for effective cross-channel, interactive, marketing?
A) Web browser, mobile applications, social platform, data mining.
B) Unica, Coremetrics, SPSS, Cognos.
C) eCommerce, POS, kiosk, call center.
D) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
5. Extended selling channels and brand experience include .
A) social integration, remote widgets, affiliates
B) segmentation, promotions, targeting
C) call center and physical stores
D) web store, mobile store, kiosks
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
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