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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, for which process(es) is/are a customer able to link cells from a Target Cell Spreadsheet?

A) Select, Merge, Audience, and Extract processes
B) Select and Extract processes
C) Select process
D) Select, Merge, Audience and Snapshot processes

2. What sampling method should a customer use in a Unica Campaign flowchart sample process that allows them to segregate the top 200 customers based on account balance?

A) Sample by percentage
B) Sequential Portions
C) Consecutive Portions
D) Seed Lists

3. When working with Unica Campaign Response History Administration, what is a key step before beginning the work?

A) Define audience levels.
B) Configure response processes.
C) Configure audience process.
D) Configure table mappings.

4. If a customer wants to do an in-place upgrade to Campaign 8.x, can you upgrade from versions
6.4 or earlier?

A) Yes, as long as you still have the original Affinium installation CD.
B) Yes, simply install and overwrite the current version.
C) No, the user must do a new installation and then run the data migration utilities to move data/objects from 6.4 to 8.x.
D) No, you must do a new installation and then migrate the data manually with SQL scripts.

5. Which Unica Campaign process defines the criteria to locate a set or group, such as a list of customers, from a customer's marketing data?

A) Audience
B) Merge
C) Sample
D) Select

Solutions: