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Last Updated: Nov 04, 2026

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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Email Marketing Advanced Concepts25%- Configure dynamic content and personalization
- Optimize email deliverability
- Design A/B and multivariate test strategies
- Implement advanced segmentation strategies
Topic 2: Advertising and Social Integration15%- Implement audience synchronization
- Leverage Social Studio capabilities
- Configure Advertising Studio integrations
Topic 3: Analytics and Reporting15%- Analyze cross channel performance metrics
- Interpret attribution models
- Build custom reports and dashboards
Topic 4: Cross Channel Strategy and Planning15%- Define cross channel campaign strategy aligned with business objectives
- Design customer journey touchpoints
- Identify target audiences across channels
Topic 5: Mobile Messaging (SMS and Push)20%- Implement mobile opt-in management
- Design mobile customer journeys
- Configure SMS and push notification campaigns
- Apply compliance and regulatory requirements
Topic 6: Automation and Journey Builder10%- Design complex multi-step journeys
- Configure wait and engagement activities
- Implement decision split logic

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

Question #1

Which keywords does MobileConnect automatically recognize as STOP keywords?

  • A. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
  • B. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
  • C. LEAVE, GOAVVAV, END, UNSUB, NO
  • D. STOP. FINISH, END, UNSUB, LEAVE
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #2

When are customers eligible to be send a message in STO(when customer will engage then its sent)

  • A. At the hour user engages Within the next 24hours
  • B. with the next hour
  • C. immediately when the STO activity arrives
  • D. Within the first minute of next hour.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #3

Where are Topic Profiles configured for use in Command Center?

  • A. Social Studio Admin
  • B. Command Center Admin
  • C. Social Studio Automate
  • D. Social Studio Engage
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #4

How dots social studio unify anonymous and known identities?

Reveal Solution  Discussion  0

Correct Answer:

Deterministic matching

Question #5

Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

  • A. EMI detects anomalies and unexpectedly low or high values andgenerates insights
  • B. EMI analyzes both batch and journey builder sends
  • C. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
  • D. EMI detects how quickly the message was read
  • E. EMI pre-determines the percentage of subscribers that will unsubscribe
Reveal Solution  Discussion  0

Correct Answer: A,B,E  🗳️

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