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Last Updated: Aug 15, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Managing Marketing Automation Applications | 27% | - Create and manage campaigns - Work with campaign responses - Use sales literature and marketing collateral - Manage marketing lists |
| Topic 2: Managing Service Management Applications | 24% | - Use knowledge base articles - Work with service dashboards and reports - Manage contracts and entitlements - Create and manage service cases |
| Topic 3: Managing Sales Applications | 30% | - Set up and track sales goals - Use products, price lists, quotes, orders, and invoices - Work with accounts and contacts - Manage opportunities and sales pipeline - Manage leads and lead qualification |
| Topic 4: Managing Service Scheduling Applications | 19% | - Resolve scheduling conflicts - Understand service scheduling concepts - Schedule, reschedule, and manage service activities - Set up sites, facilities, equipment, and resources - Create and configure services and selection rules |
1. In Microsoft Dynamics CRM 2011, which of the following types of activities can you distribute? (Choose all that apply.)
A) phone campaign activities
B) planning activities
C) email campaign activities
D) other campaign activities
2. You are creating a personal dashboard in Microsoft Dynamics CRM 2011. Which of the following components can you include on the dashboard?
A) only reports
B) only charts
C) charts and lists
D) charts and reports
3. You receive an email message from a prospective customer who references a promotion code from a letter that you sent to an existing customer.
You need to capture a campaign response in Microsoft Dynamics CRM 2011. What should you do?
A) Create a new lead, and then convert the lead to an account, a contact, and an opportunity.
B) Promote the email message to a campaign response, and then convert the campaign response to a new lead.
C) Create a manual campaign response and indicate that it was received from the existing customer. Then convert the campaign response to an opportunity.
D) Create a manual campaign response and indicate that it was received from the prospective customer. Then convert the campaign response to a new lead.
4. In Microsoft Dynamics CRM 2011, you need to change the query for a dynamic marketing list while
preserving the current list of members.
What should you do?
A) Copy the dynamic marketing list as a static list. Then change the query for the dynamic marketing list.
B) Lock the dynamic marketing list. Then change the query for the dynamic marketing list.
C) Change the dynamic marketing list to a static marketing list. Then create a new dynamic marketing list to track additional members.
D) Share the members of the marketing list with a new static marketing list.
5. In Microsoft Dynamics CRM Online 2011, you create a static marketing list from an Advanced Find of
leads.
A month later, you lock and deactivate the marketing list.
Which of the following statements about the marketing list are true?
A) Deleting a lead also removes the lead from the marketing list.
B) Marketing list members can be added after the list is activated.
C) Deleted leads remain in the marketing list.
D) Marketing list members cannot be qualified until the list is activated and unlocked.
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: A |
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