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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the Target Selection area of the Create New Schedule prompt
B) In the HTML text area in the Create New Tag prompt
C) In the Pixel URL field of the Campaign configuration
D) In the Audience Delivery Criteria area in the Create New Target prompt

2. Which of the following is a real world use case for a search campaign?

A) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
B) Ensure customers receive relevant offerings when landing on the site page.
C) Leverage the device-bridging technology to find users across their devices.
D) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
E) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

3. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Schedule Hits report
B) Provider Exchange report
C) Site Hits report
D) Provider Inventory report
E) Provider Category report

4. What is a BlueKai Mobile Statistical ID?

A) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
B) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
C) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
D) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
E) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.

5. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) The data from the tag will be available after 24 hours in the Provider Inventory Report.
B) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C) The data from the tag will be available immediately in the Provider Inventory Report.
D) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
E) The data from the tag will be available after 48 hours in the Provider Inventory Report.

Solutions: