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A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

• A. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
• B. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
• C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
• D. The purchase transaction is attributed to both email campaigns.

You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

• A. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.
• B. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
• C. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
• D. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.

You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

• A. In the SMS campaign message designer, you must enable link tracking for the campaign.
• B. You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
• C. In the SMS campaign message designer, enable conversion tracking.
• D. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
• E. You mustpurchase Premium tracking in order to support link tracking in Responsys.

When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

• A. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
• B. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
• C. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
• D. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.

How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

• A. Measure = Total Clicks, Interval = 3days
• B. Measure = Responders, Event Date = 3 days
• C. Measure = Single Clicks, Sent Date = 3 days
• D. Measure = Unique Conversions, Event Date = 3 days
• E. Measure = Responders, Interval = 3 days