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Last Updated: Oct 07, 2026
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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Compliance and Security | - Security and access control
|
| Topic 2: Analytics, Reporting, and Optimization | - Tracking and reporting
|
| Topic 3: Automation and Journeys | - Automation Studio
|
| Topic 4: Email Marketing Operations | - Content and campaign execution
|
| Topic 5: Subscriber and Data Management | - List and data management
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. The ability to send an email to a Salesforce audience.
- B. The option to convert a qualified Lead to a Contact.
- C. Flexibility to wait based on duration or a specific time.
- D. Native execution of a Server-side JavaScript activity.
Correct Answer: C 🗳️
Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?
- A. Audit Trail
- B. Identity Verification
- C. Export Email Allowlist
- D. IP Allowlist
Correct Answer: C 🗳️
Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process?
Choose 2 answers
- A. Open and click activity are tracked in either version.
- B. The email will avoid detection by various SPAM filters.
- C. A custom text version will be sent with your HTML email.
- D. An auto-generated text version will be sent with your HTML email.
Correct Answer: A,D 🗳️
Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?
- A. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
- B. Automation Studio: Create a Report Activity to run every seven days.
- C. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
- D. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
Correct Answer: D 🗳️
Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
- A. Decimal
- B. Text
- C. Number
- D. Boolean
Correct Answer: C,D 🗳️
Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).
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