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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

A) Add completion actions to the form: add to list and add tag > add the list as the recipient list in an
B) Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the
C) Add completion actions to the form: add to list and assign to user > add the list as the recipient list

2. There is Custom Field Type in Marketing Cloud Account Engagement called Email

A) False
B) True

3. "A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

A) The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
B) The user who performed the import is not the assigned user listed on the remaining prospects.
C) The Country field has validation enabled and the updated field values did not match existing values.
D) The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.

4. Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

A) Increase gated content on the website to provide more scoring opportunities.
B) Improve lead qualification efficiency by using automation rules for prospect assignment.
C) Increase their scoring threshold to give the Sales team the most qualified leads.
D) Improve prospect data by adding fields to existing forms and making them required.

5. Select all available User Email Preferences

A) Send daily prospect assignment emails
B) Send starred prospect activity alerts
C) Send an email when a prospect is assigned
D) Send daily prospect activity emails (for all prospects)
E) Send weekly inactive automations report email
F) Send daily visitor activity emails
G) Send weekly search marketing email (sent on Fridays)
H) Send daily visitor assignment emails
I) Send daily prospect activity emails (for my prospects)
J) Send weekly search marketing email (sent on Mondays)
K) Send monthly inactive automations report email

Solutions: