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SAP C-C4HMC92 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Analytics and Reporting < 8% | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. |
| Onboarding and getting started 8% - 12% | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud
|
| Segments, Campaigns and Journeys > 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions,suppression rules and marketing areas. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Administration Tasks 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.
|
| Lead and Accound Based Marketing < 8% | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.
|
| Extensibility 8% - 12% | Explain varous extensibility options and ways to implement them
|
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Integration and Data Upload 8% - 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management.
|
SAP C-C4HMC92 Exam Description:
The "SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation" certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.
C-C4HMC92 Exam Certification Details:
| Exam: | 80 questions |
| Languages: | English |
| Sample Questions: | SAP C-C4HMC92 Exam Sample Question |
| Duration: | 180 mins |
| Level: | Associate |
| Cut Score: | 64% |
SAP C-C4HMC92 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | <8% | - Marketing Executive Dashboard - Standard reports and KPIs - White space analysis |
| Topic 2: Onboarding and Getting Started | 8% - 12% | - System overview and navigation - Core functionality introduction - Initial configuration |
| Topic 3: Segments, Campaigns and Journeys | >12% | - Campaign categories and execution - Segmentation modeling - Target group types - Personalized content creation - Marketing permissions and suppression rules |
| Topic 4: Integration and Data Upload | 8% - 12% | - Integration with SAP Commerce Cloud - Standard integration scenarios - Integration error monitoring - Integration with SAP Cloud for Customer - Data upload and replication |
| Topic 5: Lead and Account Based Marketing | <8% | - Lead stage definition - Lead processing and tracking - Account-based marketing setup |
| Topic 6: Commerce Marketing | <8% | - Webshop segmentation - Re-marketing scenarios - Product and offer recommendations |
| Topic 7: Extensibility | 8% - 12% | - Configuration extensions - Custom fields and logic - Extensibility options |
| Topic 8: Dynamic Customer Profiling | >12% | - Predictive Studio and Score Builder - Best Record concept - Data model and enhancement - Sentiment engagement |
| Topic 9: Administration Tasks | 8% - 12% | - Contact anonymization - Marketing object lifecycle - Self-service configuration - Workflow setup - User and role management |
| Topic 10: Marketing Planning and Performance | <8% | - Planning model setup - Budget and spend planning - Marketing calendar |
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