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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
B) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use, and create a schedule for communication delivery.
C) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
D) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.

2. Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

A) Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.
B) Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.
C) Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
D) Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.

3. Which course of action is BEST to take when a client asks that inaccurate revenue information be shared with a major publication during an interview?

A) Advise the client to only share accurate information.
B) Refer the client to another firm.
C) Agree to do what the client wants.
D) Compromise with the client to share revenues 25% higher than reported.

4. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
B) Recommend that the senior executive adapt the presentation for each audience.
C) Rewrite the materials for each audience and forward them to the executive.
D) Reach out to a contact in each location and request audience feedback after the presentation.

5. Which of the following is a well-formed SMART communication objective?

A) Produce an eight-page ethics brochure and distribute it to 12,000 employees.
B) Sixty percent of employees enroll in ethical behavior training by 12 June.
C) Increase staff awareness of industry code of ethics during this fiscal year.
D) Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.

Solutions: