Salesforce Certified B2C Solution Architect Sample Questions:

1. A financial company uses an external system for pricing and quotation.
What is the recommended approach to use the pricing and discount rules in the external system within Salesforce during the loan application process?

A) Rebuild the logic used in the external system using Apex.
B) Use the API callout component in Process Builder to retrieve the latest information from the external system during the loan application process.
C) Use an external object to store pricing and discount information.
D) Use the Apex callout to retrieve the latest information from the external system during the loan application process.

2. A company has Person Account set up on their Sales Cloud and they now want to map subscriber data in Marketing Cloud. What should a Solution Architect recommend?

A) A Sync Person Account object.
B) Sync Subscriber object.
C) Sync Individual object.
D) Sync Contact object.

3. A customer is using B2C Commerce, Marketing Cloud, Service Cloud, and Experience Cloud. They would like to leverage Salesforce CMS to create common content that can be leveraged across customer touchpoints.
Which two products can leverage Salesforce content without custom integration?
Choose 2 answers

A) Service Cloud
B) Marketing Cloud
C) B2C Commerce
D) Experience Cloud

4. A marketing team is using Sales Cloud web-to-lead forms to capture leads. The company recently acquired Marketing Cloud and wants to ensure that the data is synchronized to Marketing Cloud without losing data and without creating duplicate contacts.
Which consideration should a Solution Architect voice to the marketing team when designing this solution?

A) The contact delete framework in Marketing Cloud can be used to resolve duplicate contacts and associated billing challenges.
B) Leads can be merged and converted in Marketing Cloud.
C) Leads and contacts are unique records in Marketing Cloud.
D) Web-to-lead forms trigger Marketing Cloud journeys without creating leads in Salesforce.

5. A large cosmetics company is planning a customer marketing campaign this summer that allows early access to new product launches in exchange for consent to contact participants through text or email. Future communications to those who 'opt-in' includes information on future product launches, store events, and holiday promotions.
The company plans to offer a 'preference center' within the commerce experience, where authenticated users can opt-in or opt-out of various methods of direct communication.
In which two ways should a Solution Architect define the appropriate systems and methods for user registration and communication preferences, and recommend where native platform functionality within each platform may need to be extended?
Choose 2 answers

A) Use native B2C Commerce registration options during the browse and checkout experience, and extend these features to provide an opt-in or opt-out communication preference center on a secure page within the same storefront UI.
B) Implicitly enroll all customers in direct mobile communications during checkout, and allow customers to opt-in or opt-out of all services via email sent by Marketing Cloud.
C) Allow customers to unsubscribe via email with one click, and opt-in or opt-out of specific communication methods through a hosted preference center.
D) Allow cookie consent to auto-enable email and/or mobile communications directly to the customer.

Solutions: