Passing exam with MC-202 latest training materials
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Updated: Sep 24, 2026
No. of Questions: 162 Questions & Answers with Testing Engine
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Salesforce MC-202 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Number: | MC-202 |
| Related Certifications: | Salesforce Certified Marketing Cloud Consultant |
| Exam Price: | USD 200 |
| Exam Format: | Multiple Select, Multiple Choice |
| Exam Duration: | 90 minutes |
| Passing Score: | 67% |
| Available Languages: | English |
| Real Exam Qty: | 65 |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online (proctored) or Onsite (testing center) |
| Pre Condition: | No formal prerequisites. Salesforce recommends at least 6 months of hands-on experience with Marketing Cloud tools, particularly Email Studio and Journey Builder. Familiarity with AMPscript, HTML, and CSS basics is beneficial. |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudemailspecialist |
Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Best Practices | 15% | - Demonstrate subscriber acquisition and retention methodologies - Differentiate elements that impact message deliverability - Evaluate email design elements and techniques for effective campaigns |
| Subscriber and Data Management | 26% | - Configure segmentation and audiences - Manage subscribers, lists, and data extensions |
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
| Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?
- A. linkname
- B. alias
- C. conversion
Correct Answer: A 🗳️
Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).
Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
- A. Import a metadata tag index for the stock art so the images are searchable
- B. Configure Eastern Content Tagging to automatically tag stock art.
- C. Select categories and content type from the import dropdown when importing images.
Correct Answer: A 🗳️
Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
- A. Create one Entry Source for each messaging channel.
- B. Ensure source channel Is available in subscriber data.
- C. Send both email and SMS to ensure subscribers get NTO's messages.
Correct Answer: A 🗳️
Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action the team should take to make the edits?
- A. Cancel send using email.
- B. Unshare the email.
- C. Update email approval status.
Correct Answer: B 🗳️
Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).
Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization thatare custom and not available within the perconfigured reports.
What should be created to achieve this?
- A. A collection
- B. A Dashboard
- C. A Dimension
Correct Answer: B 🗳️
Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).
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