Passing exam with MCE-Admn-201 latest training materials
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Updated: Jul 11, 2026
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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers
A) Email Sending Performance Report
B) Deliverability Complaint Rate
C) Time Between Send and Engagement
D) Email Performance by Device
2. Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?
A) Create child business units for each brand and nest another level of child business units for GEOs.
B) Create one child business unit for the other brands to share but apply folders and naming conventions.
C) Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
D) Create and apply folders with naming conventions in the current account to keep track of brand assets.
3. A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
A) Only active email subscriber is counted.
B) Mobile subscribers are not counted as contacts.
C) There are overlapping contacts in each of the channel
D) Synchronized contacts are only counted after sending
4. Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
A) Each contact is assigned an individual goal.
B) Goal target statistics are stored in a data extension.
C) Contacts are evaluated against the goal after a wait activity.
D) Goals can act as exit criteria.
E) Goals are created to evaluate journey performance.
5. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?
A) Primary key
B) Subscriber ID
C) Unique Contact Identifier
D) Unique Contact email address
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: C,D,E | Question # 5 Answer: C |
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