Passing exam with MCE-Con-201 latest training materials
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Updated: Sep 03, 2026
No. of Questions: 101 Questions & Answers with Testing Engine
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Salesforce MCE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Consultant Exam |
| Exam Number: | MCE-Con-201 |
| Available Languages: | Japanese, Spanish, French, German, English, Korean |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | 1 year (maintenance required annually) |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Marketing Cloud Administrator |
| Real Exam Qty: | 60-65 |
| Exam Price: | USD 200 |
| Passing Score: | 68% |
| Exam Format: | Multiple Choice, Multiple Select |
| Recommended Training: | Salesforce Trailhead Marketing Cloud Engagement Learning Path Marketing Cloud Engagement Consultant Exam Guide |
| Exam Registration: | Webassessor (Kryterion Exam Platform) Salesforce Certification Registration |
| Sample Questions: | Salesforce MCE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite test center |
| Pre Condition: | No formal prerequisites, but Salesforce Certified Marketing Cloud Administrator or Email Specialist certification is recommended |
| Official Syllabus URL: | https://www.salesforce.com/training-certification/certification/ |
Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing and Content Creation | - Personalization and dynamic content
|
| Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Data Management and Integration | - Integration concepts
|
| Automation and Journey Orchestration | - Journey Builder
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Question 1
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
A. File Transfer > Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
B. Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
C. File Transfer > Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
D. Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
Question 2
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2)
A. Individual Level Tracking was not selected in Marketing Cloud Configuration
B. Synchronized Data Sources only push data every 15 minutes
C. ContactID was used as Subscriber Key
D. Email Address was used as Subscriber Key
Question 3
Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into
11 groups to test different messaging strategies.
How could this be accomplished?
A. Create a random data extension within Contact Builder.
B. Use Automation Studio with a random split activity.
C. Create a random data extension within Email Studio.
D. Use Journey Builder with a random split activity.
Question 4
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?
A. A number field such as subscriber ' s phone number for Contact Key.
B. An email address for Contact Key.
C. A GUID or another generated ID for Contact Key.
D. A common field like Physical Address for Contact Key.
Question 5
Northern Trail Outfitters wants to send a Marketing Cloud email immediately after the email address on a Salesforce Contact record changes.
Without writing an APEX trigger, what should the consultant use to meet this requirement?
A. Journey Builder & Automation Studio
B. Transactional Messaging API
C. Salesforce Report Import
D. Salesforce Triggered Send
Solutions:
| Question 1 Answer: A | Question 2 Answer: A,D | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: D |
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