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Updated: Oct 20, 2026
No. of Questions: 91 Questions & Answers with Testing Engine
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IBM P2080-096 Exam Overview:
| Certification Vendor: | IBM |
|---|---|
| Exam Name: | IBM Unica Enterprise Campaign Technical Mastery Test V1 |
| Exam Number: | P2080-096 |
| Passing Score: | 70% |
| Real Exam Qty: | 91-111 |
| Exam Duration: | 75 minutes |
| Exam Format: | Marketing Campaign Implementation Scenario Items, Multiple Response, Single Multiple Choice |
| Related Certifications: | Replacement Exam P8010-096 IBM Unica Interact Sales Mastery IBM Marketing Software Technical Mastery Credential |
| Certificate Validity Period: | 2 years |
| Available Languages: | English |
| Exam Price: | $200 USD |
| Sample Questions: | IBM P2080-096 Sample Questions |
| Exam Way: | Originally delivered via Pearson VUE physical test centers and IBM remote online proctored portal; exam registration closed post retirement date |
| Pre Condition: | Recommended prerequisite: Complete IBM Unica Enterprise Campaign official technical training; intended for technical sales consultants, implementation partners and system integrators; no mandatory prior certification required |
| Official Syllabus URL: | https://www.ibm.com/training/certification |
IBM P2080-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Unica Enterprise Campaign Core Architecture & Deployment | 24% | - Installation, Upgrade and Environment Migration
|
| Security, Access Control and Basic Troubleshooting | 8% | - User Roles, Folder Permissions and LDAP Authentication
|
| Offer Management, Personalization and Delivery Channels | 14% | - Offer Catalog Creation and Attribute Personalization
|
| Campaign Flowchart Design, Processes and Execution | 26% | - Standard Flowchart Process Nodes Configuration
|
| Unica Campaign Data Model, Tables and Audience Segmentation | 28% | - Segment Creation, Select Statements and Filter Logic
|
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?
- A. Unica Campaign Financial Management Module
- B. Unica NetInsight
- C. Unica Interact
- D. Unica Marketing Operations Financial Management Module
Correct Answer: D 🗳️
In an integrated Unica Campaign and Unica Marketing Operations environment, how does a user associate a segment with a campaign?
- A. Select the Sessions menu.
- B. Select the Associate checkbox.
- C. Click the Implementation link within the campaign.
- D. Click the Segments icon.
Correct Answer: C 🗳️
When are offer templates configured for Unica Campaign?
- A. After creating a campaign.
- B. Before installing Unica Campaign using the offer utility.
- C. After running the flowchart.
- D. During the configuration of the Campaign environment.
Correct Answer: D 🗳️
In Unica Campaign, where does a customer navigate in order to load an existing table catalog into a flowchart?
- A. Click the Options icon.
- B. Click the Run icon.
- C. Click the flowchart icon.
- D. Click the Admin icon.
Correct Answer: D 🗳️
What is the first thing a customer should do before creating a campaign in Unica Campaign?
- A. Create strategic segments.
- B. Create the offers, mail list, and call list.
- C. Create the Mail List.
- D. Design the campaign on paper and determine the goals for the campaign.
Correct Answer: D 🗳️
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