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Adobe AD0-E608 Korean Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional (AD0-E608 Korean Version) Sample Questions:

1. 다음 시나리오를 가정해 보겠습니다. 4월 10일, 한 방문자가 소셜 미디어 게시물의 링크를 통해 사이트에 접속하여 장바구니에 상품 3개를 추가한 후 사이트를 떠납니다.</li><li>4월 14일, 같은 방문자가 장바구니에 담긴 상품에 대한 안내 이메일을 받습니다. 방문자는 이메일의 링크를 클릭하여 사이트로 이동하고, 유사한 상품을 찾기 위해 다른 두 사이트를 방문한 후 구매하지 않고 사이트를 떠납니다. 4월 16일, 같은 방문자가 장바구니에 담긴 상품 중 두 개가 15% 할인된다는 SMS를 받습니다. 이 SMS 링크를 통해 방문자는 장바구니로 연결됩니다. 방문자는 SMS의 링크를 클릭하여 총 240달러에 장바구니를 구매합니다.
방문자의 구매에 대해 각 채널에 균등하게 80달러의 크레딧을 부여해야 하는 경우 어떤 귀속 모델을 사용해야 할까요?
응답:

A) 개인 룩백 윈도우를 사용한 선형 귀속 모델
B) 세션 룩백 윈도우를 사용한 선형 귀속 모델
C) 세션 룩백 윈도우를 포함한 마지막 터치 속성 모델
D) 개인 룩백 윈도우를 갖춘 참여 귀속 모델

2. Adobe CJA에서 수익 실적 보고서를 생성할 때 어떤 지표를 우선시해야 합니까?
(두 개를 선택하세요.)
응답:

A) 데이터 수집 속도
B) 캠페인 전달 로그
C) 총 수익
D) 구매 전환율

3. 어떤 필터가 타겟 마케팅 캠페인을 위한 고객 세그먼트를 만드는 데 도움이 되나요?
(두 개를 선택하세요.)
응답:

A) ID 필터
B) 캠페인 규칙
C) 이벤트 필터
D) 메트릭 필터

4. Adobe CJA 보고서에서 고객 여정을 정확하게 시각화하려면 어떤 설정을 사용해야 합니까?
(두 개를 선택하세요.)
응답:

A) 흐름 시각화 활성화
B) 캠페인 할당량 설정
C) 미리 작성된 템플릿 사용
D) ID 확인 적용

5. Adobe CJA에서 세그먼트의 주요 기능은 무엇입니까?
응답:

A) 데이터 시각화 만들기
B) 분석을 위한 데이터 필터링
C) 데이터 수집 자동화
D) 외부 도구로 보고서 내보내기

Solutions: