Download Adobe AD0-E406 Mock Test Study Material
AD0-E406 Questions Prepare with Learning Information
NEW QUESTION 25
Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)
- A. Experiences
- B. Preferences
- C. Targeting
- D. Setup
Answer: A,C
NEW QUESTION 26
Three weeks after activation of an A/B activity with four experiences (A. B, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?
- A. Do nothing. Auto-allocate will do this.
- B. Deactivate the activity and create a new one with only A. B, D experiences.
- C. Switch the test to manual allocation and allocate 0% of traffic to Experience C.
Answer: B
NEW QUESTION 27
Which two options describe the purpose of any secondary success metric? (Choose two.)
- A. Ensure that primary success metric gain is not at the cost of secondary metrics.
- B. These metrics are only used to evaluate which audiences best respond to experiences.
- C. Give additional understanding to interpret gains/losses of primary success metric.
- D. These metrics are only used to measure time on site and primary metrics.
Answer: B,C
NEW QUESTION 28
Which option should an Adobe Target Business Practitioner recommend between Adobe Analytics and Adobe Target as the Reporting Source for an Activity?
- A. Target is the recommended option, since the reporting data is available within 4 minutes.
- B. Analytics is the recommended option, because it achieves one single source of data.
- C. The recommended option depends on the specific reporting requirements.
Answer: B
NEW QUESTION 29
When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors'', and "All Visitors", the following occurs:
The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is expecting to see the "US Visitors" Experience.
What might be causing this behavior? (Choose two.)
- A. All Audiences must be mutually exclusive, so this Activity is invalid.
- B. The Business Practitioner's geo location does not match conditions for 'US Visitors".
- C. The Business Practitioner previously qualified for the "All Visitors' Experience.
- D. "All Visitors' n a higher priority Experience.
Answer: C,D
NEW QUESTION 30
A product owner at a bank manages six different credit cards.
The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.
Which hypothesis matches the request?
- A. Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.
- B. Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.
- C. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.
Answer: C
NEW QUESTION 31
Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)
- A. because it is not possible to change your primary goal after the test has started
- B. to minimize risk of biased metric selection
- C. so that "Conversion Rate of Alternative" can be estimated pre-test
- D. so that "days to complete test" can be estimated pre-test
Answer: B,C
NEW QUESTION 32
A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?
- A. Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.
- B. Be less specific with the change: do not list the decrease in the exact number of form fields.
- C. Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.
Answer: C
NEW QUESTION 33
What does Adobe Target optimize towards when running an Automated Personalization activity?
- A. One single metric
- B. Revenue per visitor
- C. The model will determine which goal to optimize
Answer: C
NEW QUESTION 34
An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective.
How can this request be fulfilled?
- A. Using the Visual Experience Composer
- B. Using the Enhanced Email Experience Composer
- C. Using the Form-Based Experience Composer
Answer: B
NEW QUESTION 35
A marketing team of an online retail company wants to run an A/B test that serves a tailored experience to each visitor, based on their individual customer profile md the behavior of previous visitors with similar profiles.
Which traffic allocation option should be suggested for this scenario?
- A. Auto-target
- B. Manual allocation and later switch it to Auto-allocate
- C. Auto-allocate
Answer: A
NEW QUESTION 36
Match the strategic question to the relevant component within a Recommendations activity.
Answer:
Explanation:
NEW QUESTION 37
The optimization team decided to test headline variations on a page. The Adobe Target Business Practitioner received snippets the styling properties.
How should this task be done in the Visual Experience Composer?
- A. Copy the values from the code snippets and paste them into the layout panel.
- B. Ask the development team to add the code to the CSS of the site.
- C. Copy and paste the code snippets into the CSS Editor.
Answer: A
NEW QUESTION 38
In Adobe Target, at which point does a visitor qualify for an audience In reporting?
- A. Activity Entry
- B. It depends on the metrics
- C. Activity Conversion
Answer: B
NEW QUESTION 39
A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?
- A. Custom Scoring
- B. Revenue Per Visitor (RPV)
- C. Average Order Value (AOV)
Answer: B
NEW QUESTION 40
The product team wants to determine whether a 'viewed also viewed'' or bought also bought'' Recommendations logic would drive product views.
What is the correct way to test both Recommendations Criteria?
- A. Create a new A/B test activity, and in the Targeting page select the two Criteria.
- B. Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.
- C. Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.
Answer: B
NEW QUESTION 41
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