Latest Adobe AD5-E809 First Attempt, Exam real Dumps Updated [Aug-2022]
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NEW QUESTION 11
The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:
A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.
Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?
- A. Run D then A.
- B. Run B
- C. Run D then C
Answer: C
NEW QUESTION 12
For which audience source is It possible to edit the audience definition within Adobe Target?
- A. Adobe Target predefined audiences
- B. Adobe Experience Cloud audiences
- C. Adobe Target user-defined audiences
Answer: A
NEW QUESTION 13
What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?
- A. To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate
- B. To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation
- C. To visualize the different combinations and decide which ones to include/exclude in the experiment
Answer: A
NEW QUESTION 14
A client wants to adjust the counting methodology used in a report.
What are the three counting methodologies available in report settings, for any given report?
- A. Visitors. Visits. Hits
- B. Visitors. Visits. Activity Impressions
- C. Visitors. Visits, Page Views
Answer: B
NEW QUESTION 15
A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?
- A. Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.
- B. Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.
- C. Be less specific with the change: do not list the decrease in the exact number of form fields.
Answer: A
NEW QUESTION 16
It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.
To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?
- A. Targeting
- B. Goals & Settings
- C. Experiences
Answer: B
NEW QUESTION 17
A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.
Which type of audience rule should the BP use?
- A. Target Library
- B. Site Pages
- C. Traffic Sources
Answer: A
NEW QUESTION 18
An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences.
Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?
- A. Recommendations
- B. Multivariate Test
- C. Experience Targeting
Answer: C
NEW QUESTION 19
An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?
- A. Target API Composer
- B. Visual Experience Composer for assisted channels
- C. Form-based Experience Composer
Answer: A
NEW QUESTION 20
A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.
Which activity type should an Adobe Target Business Practitioner recommend using?
- A. Automated Personalization
- B. Experience Targeting
- C. An A/B test using auto-allocate
Answer: C
NEW QUESTION 21
As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?
- A. Add a Time Frame audience rule.
- B. Trigger an alert and activate.
- C. Schedule a duration and activate.
Answer: C
NEW QUESTION 22
Match the variable to the effect.
Answer:
Explanation:
NEW QUESTION 23
A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?
- A. Names of activities tested
- B. Names of the collections used
- C. Names of the criteria used
Answer: A
NEW QUESTION 24
An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.
What approach should be used to debug the implementation?
- A. Clear cookies and cache of the browser, navigate to the activity page and use a privacy-tool browser extension to check the execution of the Adobe Target pixel.
- B. Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly.
- C. Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience.
Answer: A
NEW QUESTION 25
The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?
- A. Increase Revenue Per Visitor (RPV).
- B. Increase Thank You pages visited.
- C. Increase 'SALE" link clicks.
Answer: A
NEW QUESTION 26
There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?
- A. The structure of the page has changed since activity was created.
- B. A new plugin was added to website which is not supported by Adobe Target.
- C. The Profile Script is outdated and causing issues in the VEC.
Answer: B
NEW QUESTION 27
A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?
- A. Form-Based Composer
- B. Visual Experience Composer
- C. HTML Composer
Answer: B
NEW QUESTION 28
An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.
How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?
- A. Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.
- B. Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.
- C. Create audience with QA query parameter, then attempt to qualify by browsing the site.
Answer: A
NEW QUESTION 29
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