View All Marketing-Cloud-Administrator Actual Free Exam Questions Oct 31, 2023 Updated
Pass Authentic Salesforce Marketing-Cloud-Administrator with Free Practice Tests and Exam Dumps
Salesforce Marketing-Cloud-Administrator is a certification exam that is designed for professionals who want to demonstrate their expertise in using Salesforce Marketing Cloud. Marketing-Cloud-Administrator exam is intended to validate an individual's knowledge and skills in various areas related to marketing automation, data management, email marketing, and campaign management using Salesforce Marketing Cloud. Marketing-Cloud-Administrator exam focuses on testing the candidates' knowledge and understanding of the platform's features and functionalities, as well as their ability to implement effective marketing strategies using Salesforce Marketing Cloud.
NEW QUESTION # 25
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
- A. Edit the entity Verification Settings
- B. Add a Domain to the Export Email Whitelist
- C. Enforce Export Email Whitelist
- D. Enable IP Whitelisting
Answer: B,C
Explanation:
Explanation
Adding a domain to the export email whitelist and enforcing export email whitelist are the steps that should be taken to implement this. This will restrict the email addresses that can receive tracking data via email to only those that match the specified domain
NEW QUESTION # 26
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
- A. Business name and physical mailing address
- B. Business name and a link to the business website
- C. Preference Center link and a link to the business website
- D. Preference Center link and physical mailing address
Answer: D
Explanation:
Explanation
To comply with CAN-SPAM regulations for each commercial send, the admin should ensure that their emails contain a preference center link and a physical mailing address1. A preference center link is a link that allows subscribers to manage their subscription preferences and opt out of receiving future emails from NTO. A physical mailing address is an address that identifies NTO's location and contact information. These elements are required by CAN-SPAM for any email that promotes a commercial product or service1. The other options are incorrect because:
Business name and a link to the business website. These elements are not required by CAN-SPAM for each commercial send, although they may be useful for branding and marketing purposes. CAN-SPAM only requires that NTO clearly identifies themselves as the sender of the email and provides a valid reply-to address1.
Business name and physical mailing address. These elements are partially correct, as CAN-SPAM requires NTO to include their business name and physical mailing address in each commercial send1. However, they are not sufficient, as CAN-SPAM also requires NTO to include a preference center link or another easy way for subscribers to opt out of receiving future emails1.
Preference center link and a link to the business website. These elements are partially correct, as CAN-SPAM requires NTO to include a preference center link or another easy way for subscribers to opt out of receiving future emails in each commercial send1. However, they are not sufficient, as CAN-SPAM also requires NTO to include their physical mailing address in each commercial send1.
NEW QUESTION # 27
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
- A. Three Send Activities to the master data extension.
- B. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- C. Import File Activity > three Send Activities to the master data extension.
- D. Three Filter Activities > three Send Activities to the filtered audiences.
Answer: D
Explanation:
Explanation
Three Filter Activities and three Send Activities to the filtered audiences are the steps that should be included in the customer's automation. Filter Activities are used to segment a data extension based on specific criteria, such as the member's renewal date. Send Activities are used to send an email to a data extension or a filtered audience.
NEW QUESTION # 28
Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?
- A. Purchase a new SAP for de-special.ntmarketing.com
- B. CloudPages must use pages.ntmarketing.com
- C. Purchase a new private Domain for use in CloudPages
- D. CloudPages must use the SAP domain
Answer: C
NEW QUESTION # 29
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles areavailable on their Marketing Cloud account.
- B. Custom roles can only be edited by the user who created the role initially.
- C. Custom roles are only available within the business in which they were created.
- D. Custom roles override an individual user's granular permission assignments.
Answer: D
NEW QUESTION # 30
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- C. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- D. IP ramp -up is important to establish a positive sender reputation.
Answer: C,D
Explanation:
Explanation
IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers and IP ramp-up is important to establish a positive sender reputation. These responses articulate proper IP warming, which is the process of gradually increasing email volume from a new or unused IP address to build trust and credibility with Internet Service Providers (ISPs)
NEW QUESTION # 31
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. Reference Content Block
- B. CloudPage forms Content Block
- C. Email Form Content Block
- D. Dynamic Content Block
Answer: C
NEW QUESTION # 32
Which two statements are correct about Send Logging?
Choose 2answers
- A. Send Log data extensions are archived automatically based on retention settings.
- B. A business unit can support up to three Send Logs.
- C. SQL Query Activities can reference Send Logs in combination with system data views.
- D. AMP script can be used to pull data from Send Logs for use within emails.
Answer: B,C
Explanation:
Explanation
SQL Query Activities can reference Send Logs in combination with system data views and a business unit can support up to three Send Logs. These statements are correct about Send Logging, which is a feature that allows marketers to capture additional information about email sends that are not available in standard reports or data view
NEW QUESTION # 33
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?
- A. Profile Center
- B. Publication Lists
- C. Subscriber Keys
- D. Send Logging
Answer: B
NEW QUESTION # 34
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers
- A. Recommendation Code
- B. Collect Code
- C. Conversion/Cart Code
- D. Email Conversion Code
Answer: B,C
Explanation:
Explanation
To use Einstein to recommend similar items to customers during the checkout process, NTO needs to add two types of code to their website: Collect Code and Conversion/Cart Code2. Collect Code tracks customer behavior and preferences on the website, while Conversion/Cart Code tracks purchases and cart additions2. Recommendation Code is used to display product recommendations on the website, not during the checkout process2. Email Conversion Code is used to track conversions from email campaigns, not from website visits2.
NEW QUESTION # 35
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- C. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- D. IP ramp -up is important to establish a positive sender reputation.
Answer: C,D
NEW QUESTION # 36
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?
- A. Master-detail relationship to Contacts
- B. Field Level Encryption
- C. Lookup reference to Contact Object
- D. Tokenized Sending
Answer: D
NEW QUESTION # 37
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?
- A. Data retention settings is specified
- B. Send logging is enabled for the send
- C. Correct Send Log template is selected
- D. Send Logging is available for A/B tests
Answer: B
NEW QUESTION # 38
A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers
- A. Verify Reply Mail Management has been enabled in the account
- B. Select Unsubscribe Manual requests in Reply Mail Management
- C. Ensure a Custom response is enabled for Automated Response in Reply mail Management
- D. Select Delete Auto-Replies and Out-of-Office mail Management
Answer: A,C
NEW QUESTION # 39
Where would a Marketing Cloud admin view all verified email addresses?
- A. Reply Mail Management
- B. Sender Profiles
- C. From Address Management
- D. Identity Verification Log
Answer: C
Explanation:
Explanation
From Address Management is where a Marketing Cloud admin can view all verified email addresses. This feature allows you to manage sender authentication for your email sends by verifying your from addresses and domains.
NEW QUESTION # 40
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
- A. Install the Marketing Cloud App on phone to receive Push Messages
- B. Add their Email Address in the Query Activity Notifications Field
- C. Configure the "Event Notification Service" in Setup with their Email Address
- D. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
Answer: D
Explanation:
Explanation
To ensure a notification is received when the query fails, the admin should add their email address in the automation "Runtime Error or Skipped Run Notification Settings". This setting allows the admin to specify an email address or a data extension to receive notifications when an automation encounters a runtime error or a skipped run. A runtime error occurs when an activity within an automation fails to execute, such as a query that has invalid syntax or references a non-existent data extension. A skipped run occurs when an automation is scheduled to run but does not run because the previous run is still in progress. The other options are incorrect because:
* Install the Marketing Cloud App on phone to receive Push Messages. This option will not ensure a notification is received when the query fails, as the Marketing Cloud App does not support push notifications for automation errors or skipped runs. The Marketing Cloud App only supports push notifications for Journey Builder entry events and email sends.
* Add their Email Address in the Query Activity Notifications Field. This option will not ensure a notification is received when the query fails, as the Query Activity Notifications Field only sends notifications when the query completes successfully. The notifications include information such as the number of records processed, added, updated, skipped, or failed.
* Configure the "Event Notification Service" in Setup with their Email Address. This option will not ensure a notification is received when the query fails, as the Event Notification Service is a feature that allows external systems to subscribe to events that occur in Marketing Cloud, such as email sends, opens, clicks, bounces, and unsubscribes. The Event Notification Service does not support events related to automation errors or skipped runs.
NEW QUESTION # 41
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers
- A. Email Performance by Device
- B. Email Sending Performance Report
- C. Time Between Send and Engagement
- D. Deliverability Complaint Rate
Answer: A,B
NEW QUESTION # 42
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
- A. Decryption Activity
- B. File Transfer Activity
- C. Data Extract Activity
- D. Import Activity
Answer: B
Explanation:
Explanation
The File Transfer Activity can be used to decrypt a file on the SFTP server using a PGP key. This activity prepares the file for importing into Marketing Cloud. The other activities do not have the option to decrypt a file.
NEW QUESTION # 43
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
- A. Synchronized contacts are only counted after sending
- B. Mobile subscribers are not counted as contacts.
- C. There are overlapping contacts in each of the channel
- D. Only active email subscriber are counted.
Answer: D
NEW QUESTION # 44
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. Reference Content Block
- B. Cloud Page forms Content Block
- C. Email Form Content Block
- D. Dynamic Content Block
Answer: C
Explanation:
Explanation
Email Form Content Block is the feature that could be used to solicit website feedback without navigating away from the email. Email Form Content Block is a type of content block that allows marketers to create and insert forms within emails, such as surveys, polls, or feedback requests. Email Form Content Block can be customized with different fields, labels, buttons, and actions. Email Form Content Block can capture subscriber responses within the email without requiring them to visit a landing page or a website
NEW QUESTION # 45
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?
- A. Create separate folders and add permissions
- B. Create a new business unit
- C. Create a shared data extension
- D. Update data extension object level permissions
Answer: C
NEW QUESTION # 46
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
- A. Profile/Preference centers are automatically created for each business unit connected through Multi-org
- B. Branding for each business units' profile centers will be inherited from the default business unit setup.
- C. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
- D. Multi org does not support the standard profile preference center for the business units.
Answer: D
NEW QUESTION # 47
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
- A. Data Extensions
- B. Member Record
- C. Contact ID
- D. Subscriber Key
Answer: D
Explanation:
Explanation
Subscriber Key is the component that should be discussed with the customer to allow for this use case.
Subscriber Key is a unique identifier for each subscriber in Marketing Cloud that can be different from the email address. Subscriber Key allows for multiple records to share the same email address but have different subscriber attributes and preferences
NEW QUESTION # 48
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
- A. Marketing Cloud Connect
- B. AMPscript for Marketing Cloud
- C. Parameter Manager
- D. Google Analytics 360
Answer: C
Explanation:
Explanation
Parameter Manager is the solution that the admin should suggest. Parameter Manager is a feature that enables marketers to automatically append tracking parameters to links in emails, such as UTM variables. Parameter Manager can be configured at the account, email, or link level
NEW QUESTION # 49
......
New Marketing-Cloud-Administrator Exam Questions Real Salesforce Dumps: https://www.trainingquiz.com/Marketing-Cloud-Administrator-practice-quiz.html
Course 2023 Marketing-Cloud-Administrator Test Prep Training Practice Exam Download: https://drive.google.com/open?id=1QytdMOKvOzNayLh4SIMjpObLWhC9aGzM
