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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What does Shrink % measure in inventory management?

A) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
B) The percentage of inventory replenished to maintain stock levels.
C) The percentage of inventory sold during a specific time period.
D) The percentage of profit generated from promotional activities.

2. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
B) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store.

3. What does price elasticity measure in the context of pricing strategies?

A) The impact of advertising on sales volume
B) How sensitive customer demand is to price changes
C) The relationship between product quality and customer satisfaction
D) How seasonal trends affect customer demand

4. Why is it important for Category Managers to align promotional planning with supply chain capabilities?

A) To ensure product availability during high-demand periods and minimize stockouts.
B) To increase the variety of products offered during promotions.
C) To prioritize marketing goals over supply chain constraints.
D) To reduce the need for supplier collaboration during promotions.

5. What is the primary purpose of gathering Shopper Data in category management?

A) To monitor employee performance in stores
B) To track the shipping process of products
C) To identify clear insights that guide actions and decisions
D) To increase the number of products on store shelves

Solutions: