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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which statement best describes the relationship between space and assortment in retail planning?

A) The amount of available space can limit assortment and assortment choices can influence how space is allocated.
B) Space always comes first and assortment is chosen to fill it exactly.
C) Assortment always comes first and space is adjusted afterward.
D) Space planning decisions are made independently of assortment planning.

2. What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

A) 27%
B) 25%
C) 60%
D) 75%

3. Which of the following most accurately describes incremental contribution?

A) The additional category volume from adding a particular item.
B) The volume to be expected when adding an item to a category.
C) None of these describe incremental contribution.
D) The additional item volume realized from the addition of an item.

4. What stores would be included in a High Demand/High Opportunity Cluster?

A) Stores 101, 103, 106 and 107
B) Stores 100, 103, 107 and 108
C) Stores 103 and 107
D) Stores 100 and 108

5. What is considered a long-term promotional objective for the retailer?

A) Retailer image/brand building
B) Weekly advertisement
C) Lobby displays
D) Online discounts

Solutions: