Prepare and pass exam with our Salesforce AP-216 training material, here you will achieve your dream easily With TrainingQuiz!
Last Updated: Jul 26, 2026
No. of Questions: 122 Questions & Answers with Testing Engine
Download Limit: Unlimited
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| Section | Weight | Objectives |
|---|---|---|
| Sitemap | 18% | - Catalog and page mapping - Unified customer profile building - Sitemap design and best practices - Web SDK implementation - Content zones configuration |
| Activation | 18% | - Open-time email campaigns - A/B testing setup and analysis - Campaign creation and execution - Campaign optimization and measurement - Mobile and server-side campaigns |
| Setup & Administration | 6% | - Platform configuration and setup procedures - User attributes management - Identity system configuration |
| Data Integration | 14% | - Event API usage and configuration - ETL feed system implementation - Salesforce Connector integration - Data flow management within and outside the platform |
| Segmentation | 18% | - Segment rules, filters and goals configuration - Segment performance reporting and analytics - Segment export and integration with Journey Builder - Segment creation and management |
| Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components - Real-time interaction management use cases |
1. During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?
A) Attribute Model
B) Datasets
C) ETL Feeds
D) Site Catalog
E) Site Architecture
2. If you want to compare the completion of two objectives based on a filter, what report would you use?
A) Goal comparison report
B) Goal completion report
C) Referring sources report
D) Visitor behaviour report
3. Which global templates do you select and customize to provide trending blog recommendations on the homepage?
A) Banner with CTA
B) Einstein content recommendation
C) Infobar with CTA
D) Einstein product recommendation
4. A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
A) IS uses probability matching to determine if two or more profiles represent for user identity
B) IS users third party software to match anonymous and knows identifies
C) IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
D) IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
5. How often is the Event Stream report refreshed?
A) Every 15 Seconds
B) Every hour
C) Every 30 Minutes
D) Every Day
Solutions:
| Question # 1 Answer: A,D,E | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A |
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