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Salesforce AP-216 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Campaigns and Experiences24%- Configure audience targeting and segmentation
- Create and manage campaigns
- Implement decision logic and rules
- Create and test campaign variations
- Build experiences using drag-and-drop editor
- Set up triggers and response handling
Topic 2: Audience Management16%- Configure dynamic audience membership
- Implement catalog-based recommendations
- Use profile attributes and engagement scoring
- Build audience criteria and filters
- Create and manage segments
Topic 3: Overview and Key Concepts12%- Define Marketing Cloud Personalization
- Explain the difference between Real-Time and Batch modes
- Identify use cases for Marketing Cloud Personalization
- Describe the platform architecture and components
Topic 4: Implementation and Configuration16%- Implement JavaScript beacon and tag management
- Configure campaign areas and zones
- Set up and configure the Web Media Manager
- Set up data collection and event processing
- Configure user and visitor authentication
Topic 5: Reporting and Analytics12%- Create and customize reports
- Interpret engagement and conversion data
- Navigate and use the Reports dashboard
- Analyze campaign performance metrics
Topic 6: Administration and Governance20%- Implement data governance policies
- Manage integrations with Marketing Cloud
- Understand compliance and security considerations
- Manage user roles and permissions
- Configure system settings and preferences
- Monitor system health and troubleshooting

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which user attribute data types are supported in the identity system?

A) String and integer
B) Multistring
C) String and Multistring
D) String


2. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

A) Server-side campaign
B) Mobile campaign
C) Web campaign
D) Email campaign


3. How does a developer share web templates from one dataset to another?

A) Download to zip file, upload zip file
B) Deployment manager
C) Clone
D) Copy


4. What are the three primary areas of data stored in IS which represent a company's key business informative?

A) Statstical tracking of KPI's
B) User behaviour
C) Shadow catalog information
D) Operational information
E) Employee performance


5. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

A) Transaction ETL
B) Product ETL
C) Manual segment ETL
D) External email campaign events ETL


Solutions:

Question # 1
Answer: C
Question # 2
Answer: A
Question # 3
Answer: A
Question # 4
Answer: B,C,D
Question # 5
Answer: D

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