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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

A) Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
B) Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
C) Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list.
D) Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list

2. Select Assets that allow to Adjust prospects score

A) PI Completion Actions
B) Tables
C) Segmentation Rules
D) Automation Rules
E) Engagement Programs

3. What is possible with a trigger in engagement program? [Choose two answers]

A) File open
B) Form handler error
C) Specific email link click
D) Email link click

4. What is true about the Salesforce connector [Choose two answers]

A) When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
B) Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
C) You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
D) Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.

5. LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A) Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
B) Build dynamic list add criteria as Contact as blank add action as notify assigned user
C) Build automation rules add criteria as Contact as blank add action as notify assigned user
D) Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

Solutions: