261 Q&As in UPDATED MCAE-Con-201 Exam Questions Certification Test Engine to PDF
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NEW QUESTION # 12
"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers
- A. Define page actions to replace field values
- B. Use HML conditional logic statements
- C. Use HML merge field modifiers
- D. Define default mail merge values for fields
Answer: A
NEW QUESTION # 13
Which are true about Engagement Program
- A. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
- B. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
- C. A single rule step can evaluate up to five conditions
- D. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
- E. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
- F. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
- G. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
Answer: A,B,C,D,E,F
NEW QUESTION # 14
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?
- A. Make sure the CRM username field on user records are empty.
- B. Delete and recreate the specific users after enabling user sync.
- C. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
- D. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
Answer: A
NEW QUESTION # 15
Which one is Marketing Cloud Account Engagement Video Connector
- A. Wistia
- B. Dailymotion
- C. Vimeo
- D. YouTube
Answer: A
NEW QUESTION # 16
LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?
- A. Remove tracking code from the website and create new sites for each country.
- B. Enable tracking opt-in preferences for visitors from specific countries.
- C. Enable tracking opt-in preferences for all website visitors.
- D. Create visitor filters for prospects that are known to be located in Europe.
Answer: D
NEW QUESTION # 17
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?
- A. Marketing data sharing rules on contact roles
- B. Marketing data sharing rules on opportunities
- C. Marketing data sharing rules on accounts
- D. Marketing data sharing rules on prospects
Answer: B
NEW QUESTION # 18
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?
- A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
- B. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
- C. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
- D. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
Answer: A
NEW QUESTION # 19
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?
- A. Segmentation rule
- B. Automation rule
- C. Dynamic list
- D. Completion action
Answer: B
NEW QUESTION # 20
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?
- A. Use the Salesforce "Add to Nurture" button.
- B. Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
- C. Use the Salesforce Mobile App "Send an Email" button.
- D. Use the Salesforce Mobile App "Add to Nurture" button.
Answer: A
NEW QUESTION # 21
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?
- A. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
- B. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
- C. Import all prospect data and create a suppression list.
- D. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
Answer: D
NEW QUESTION # 22
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
- A. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
- B. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
- C. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
- D. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
Answer: A
NEW QUESTION # 23
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?
- A. Salesforce Queue
- B. Marketing Cloud Account Engagement Engagement Program
- C. Marketing Cloud Account Engagement Automation Rule
- D. Marketing Cloud Account Engagement Static List
- E. Marketing Cloud Account Engagement Marketing Campaign
Answer: B,D,E
NEW QUESTION # 24
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?
- A. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
- B. Enable custom field creation via the Salesforce Connector.
- C. Manually create and map custom fields in Marketing Cloud Account Engagement.
- D. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
Answer: C
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm&type=5
NEW QUESTION # 25
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers
- A. Make a repeating engagement program.
- B. Make a segmentation rule for the program.
- C. Make a suppression list for the program.
- D. Make a recipient list for the program.
Answer: A,D
NEW QUESTION # 26
A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage
- A. A link to assign licenses and permission sets
- B. Campaign send limits
- C. A link to Salesforce Engage training resources
- D. A link to download Engage Alerts for Mac
Answer: C,D
NEW QUESTION # 27
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?
- A. Configure users > set up a user group > have nurture programs assign prospects to the user group
- B. Configure users > set up a queue > have nurture programs assign prospects to the queue
- C. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
- D. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
Answer: A
NEW QUESTION # 28
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?
- A. Automation rule
- B. Segmentation rule
- C. Completion action
- D. Dynamic list
Answer: D
NEW QUESTION # 29
How many variations of Dynamic Content it is possible to create
- A. A/B (2)
- B. A-C (3)
- C. A-Z (25)
- D. 0
Answer: C
NEW QUESTION # 30
How many Engagement Programs can run at one time
- A. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
- B. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
- C. Always 100
- D. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
Answer: D
NEW QUESTION # 31
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?
- A. Create a completion action to assign to a group when the prospect reaches a score of 100.
- B. Create an automation rule to assign to a lead queue when the qualification criteria is met.
- C. Create an automation rule to assign to a group when the qualification criteria is met.
- D. Create a completion action to assign to a lead queue when a high-value form is submitted.
Answer: C
NEW QUESTION # 32
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?
- A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App
- B. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
- C. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
- D. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
Answer: A
NEW QUESTION # 33
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?
- A. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
- B. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
- C. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
- D. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
Answer: D
NEW QUESTION # 34
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers
- A. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
- B. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
- C. The leads have been reassigned to a user who does not exist in that BU.
- D. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
Answer: A,B
NEW QUESTION # 35
When you go to View HTML code section at selected Form record you can only see the iframe tag
- A. False
- B. True
Answer: B
NEW QUESTION # 36
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