Passing exam with AP-216 latest training materials
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Updated: Aug 25, 2026
No. of Questions: 122 Questions & Answers with Testing Engine
Download Limit: Unlimited
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Salesforce AP-216 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Marketing Cloud Personalization Accredited Professional |
| Exam Number: | AP-216 |
| Real Exam Qty: | 50-55 |
| Available Languages: | English |
| Exam Format: | Multiple choice, Multiple select, Scenario-based questions |
| Exam Duration: | 75 minutes |
| Exam Price: | USD 150 |
| Related Certifications: | Salesforce Accredited Professional |
| Certificate Validity Period: | 2 years |
| Passing Score: | 70% |
| Recommended Training: | Marketing Cloud Personalization Fundamentals |
| Exam Registration: | Salesforce Certification Portal Kryterion Webassessor |
| Sample Questions: | Salesforce AP-216 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud or digital personalization solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-personalization |
Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Integration | 14% | - Data flow management within and outside the platform - Event API usage and configuration - ETL feed system implementation - Salesforce Connector integration |
| Topic 2: Setup & Administration | 6% | - Identity system configuration - Platform configuration and setup procedures - User attributes management |
| Topic 3: Segmentation | 18% | - Segment performance reporting and analytics - Segment rules, filters and goals configuration - Segment creation and management - Segment export and integration with Journey Builder |
| Topic 4: Activation | 18% | - Campaign creation and execution - Mobile and server-side campaigns - Campaign optimization and measurement - Open-time email campaigns - A/B testing setup and analysis |
| Topic 5: Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Topic 6: Solution Overview | 16% | - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components |
| Topic 7: Sitemap | 18% | - Sitemap design and best practices - Web SDK implementation - Unified customer profile building - Catalog and page mapping - Content zones configuration |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. Which ingredient shows a visitor products or content based on a 'people like me' algorithm?
A) Co-Browse
B) Trending
C) Collaborative Filtering
D) Similar Items
2. How quickly does Marketing Cloud Personalization synthesize and activate data to gauge and respond to an individual's in-the-moment intent, across channels?
A) 30 seconds
B) 1 minute
C) 1 second
D) 30 milliseconds
3. Which global template do you select and customize to provide product recommendations on the homepage?
A) Einstein Content Recommendations
B) Einstein Product Recommendations
C) Banner with CTA
D) InfoBar with CTA
4. When does site mapping happen during the implementation process?
A) At the end after everything is defined in the system
B) At the beginning of the build phase since it is the basis for the rest of the implementation
C) It can happen at any point since it is unrelated to the rest of the implementation
D) In the middle after certain components like the catalog have been populated
5. A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?
A) Co-Browse
B) Trending
C) Co-Buy
D) Similar Items
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |
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