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NEW QUESTION 11
MyCo, a telecommunications company, wants to present customers with a free 2GB data offer when contacting the call center for mobile number portability. Which arbitration factor do you configure to implement this requirement?
- A. Business levers
- B. Propensity
- C. Context weighting
- D. Action value
Answer: C
NEW QUESTION 12
Reference module: Creating and understanding decision strategies
In a decision strategy, to use a customer property in an expression, you _____.
- A. define the property as a strategy property
- B. use the property as defined without a prefix
- C. prefix the property with the keyword Customer
- D. define the Customer page in Pages and Classes
Answer: C
NEW QUESTION 13
Myco, a telecom company, has come up with a new data plan group to suit its customers' needs. The below table lists the three data plan actions and the criteria a customer should satisfy to qualify for the offer.
How do you configure the engagement policies to implement this requirement?
Answer:
Explanation:
NEW QUESTION 14
Aggregation components provide the ability to________________.
- A. filter actions based on priority and relevance
- B. choose between actions
- C. make calculations based upon a list of actions
- D. set a text value to a strategy property
Answer: C
NEW QUESTION 15
Next-Best-Action ensures that communication between the business and the customer is__________ and
__________ (Choose Two)
- A. contextual
- B. free of jargon
- C. uniform and generic
- D. timely
Answer: A,D
NEW QUESTION 16
HOTSPOT
U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hub. The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant, you are responsible for configuring the business requirements with the Next-Best-Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto-generated decision strategies, create new decision strategies, or edit existing strategies.
In the Answer Area, select the correct execution for each Task.
Answer:
Explanation:
NEW QUESTION 17
In an organization, customer actions are applicable to various business issues. What is the best way to organize them?
- A. Into a three-level hierarchy: Business issue > Group > Actions
- B. Into a two-level hierarchy: Group > Actions
- C. Into a two-level hierarchy: Business issue > Actions
- D. The business structure is organized into a three-level hierarchy
- E. Into a simple flat list including all actions
Answer: A
NEW QUESTION 18
U+ Bank wants to offer a 10% discount for customers whose CLV value is higher than 400. Which strategy component should you use to meet the new requirement?
- A. Set Property
- B. Group By
- C. Prioritize
- D. Filter
Answer: A
NEW QUESTION 19
HOTSPOT
U+ Bank's marketing department currently promotes various credit card offers by sending emails to qualified customers. The bank wants to limit the number of offers that customers can receive over a given period of time.
In the Answer Area, select the correct artifact you use to implement each requirement.
Answer:
Explanation:
NEW QUESTION 20
The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub on its website to promote new offers to each customer.
Place the events in the sequential order.
Answer:
Explanation:
NEW QUESTION 21
Reference module: Analyzing customer distribution using Pega Value Finder.
As a Decisioning Consultant, you have just implemented a project to present mortgage offers to customers on their self-service portals. The bank asks you to pull data on the distribution of the offers to well-engaged, under-engaged, or not-engaged customers. Which simulation do you run to get the required information?
- A. Pega Value Finder
- B. Audience simulation
- C. Pega Scenario Planner
- D. Distribution Test
Answer: A
NEW QUESTION 22
Reference module: Analyzing customer distribution using Pega Value Finder.
Myco, a telco, is working on implementing a project in which post-paid offers are presented to qualified customers. In the build stage of the ideation, the business wants to look for new opportunities to improve marketing. As a Decisioning Consultant, which simulation do you run to meet the requirement?
- A. Pega Value Finder
- B. Audience Simulation
- C. Pega Scenario Planner
- D. Distribution Test
Answer: A
NEW QUESTION 23
A marketer created a segment as the starting population for the outbound schedule. In Options and Schedule, she enabled the Refreshable Segment option. What does this option do?
- A. It allows other segments to automatically refresh the current segment when the other segments that reference it are run
- B. Refreshable segments must not be used as the starting population in an always-on outbound schedule
- C. It automatically refreshes all segments referenced by it
- D. A refreshable segment is only populated when another segment refreshes it
Answer: A
NEW QUESTION 24
Pega customer Decision Hub enables organizations to make Next-Best decisions. To which type of a decision is Next-Best-Action applied?
- A. Predicting the time of a machine failure
- B. Determining how to optimize inventories
- C. Optimizing supply chain management
- D. Determining if a borrow gets a loan
Answer: D
NEW QUESTION 25
A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day one. On day five, the bank presents a similar offer if the first email is ignored.
If you re-implement this requirement by using the always-on outbound customer engagement paradigm, how do you approach this scenario?
- A. Configure the primary schedule to run daily and let the artificial intelligence (AI) choose the best action based on engagement policies
- B. Create an action with a flow that contains two send Email shapes, one for each email. Set appropriate wait times between the shapes
- C. Create two segments to identify the target audience for each of the two offer emails: day one, and day five. Set up two schedules per day for the two segments
- D. Configure a primary schedule for the original offer email and setup an ad-hoc schedule to send the second email
Answer: A
NEW QUESTION 26
A financial institution has created a new policy that states the company will not send more than 500 emails per day.
Which option allows you to implement the requirement?
- A. Applicability rules
- B. Volume constraints
- C. Customer contact limits
- D. Suppression rules
Answer: B
NEW QUESTION 27
A bank wants to leverage Pega Customer Decision Hub's Next-Best-Action capability to promote new offers to each customer on their website. What information does Pega Customer Decision Hub send back to the website in response to the real-time container request?
- A. Only the action name and description
- B. Only the image location
- C. Only the image location and its type
- D. The treatment details and relevant action attributes
Answer: D
NEW QUESTION 28
Myco, a telco, wants to present their customers with new credit card offers - the Diamond card, the Platinum card, and the Gold card - on their web portal. As a decisioning consultant, you want to determine which will be the best performing action by running a distribution test. In this scenario, which report will test this requirement?
- A. Channel Report
- B. Action Distribution Report
- C. Bias Report
- D. Action Priority Report
Answer: D
NEW QUESTION 29
U+ Bank, a retail bank, follows all engagement policy best practices to present credit card offers on their website. The bank has introduced a new credit card offer, the Rewards card. Anna, an existing customer, currently holds a higher value card. Premier Rewards, and does not see the new Rewards card offer.
What condition possibly prevents Anna from seeing the new Rewards card offer?
- A. Suitability
- B. Eligibility
- C. Applicability
- D. Suppression rules
Answer: C
NEW QUESTION 30
A customer contacts a bank to resolve a credit card dispute. After dispute resolution, Next-Best-Action displays a set of sales offers that a Customer Service Representative can present to the customer.
Which feature of Next-Best-Action helps the Customer Service Representative decide on the offer to present to the customer?
- A. Call intent detection
- B. Dispute handling strategy
- C. Interaction history
- D. Offers ranking
Answer: D
NEW QUESTION 31
Which statement best describes the goal of Next-Best-Action?
- A. Provide insight into business processes
- B. Ensure that the customer is always given a desirable offer
- C. Balance customer needs with business objectives
- D. Ensure that every customer receives the same action
Answer: C
NEW QUESTION 32
To reference a customer property in a strategy, you need to prefix the property name with the keyword______________.
- A. "Customer."
- B. '' .''
- C. No prefix. Use directly the property name.
- D. "Data."
Answer: A
NEW QUESTION 33
MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what do you configure to select the best offer from both groups based on customer behavior?
- A. Ensure that the propensity is enabled in Arbitration tab.
- B. Create a prioritization decision strategy at the Group-level.
- C. Enable an action value in the prioritization formula.
- D. Create an adaptive model rule at the Issue-level.
Answer: A
NEW QUESTION 34
A bank would like to write action details to a file so that it can be shared with a third-party email distributor.
The bank has instructed their consultant to ensure the action details are finalized at the end of each run. In this context, what does finalization mean?
- A. All data in the file is the result of a single run
- B. All data in the file is the result of all the runs
- C. All data in the file is the result of the first run
- D. All data in the file is the result of the last five runs
Answer: A
NEW QUESTION 35
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