PDF (New 2023) Actual Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Questions
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NEW QUESTION # 134
How could LenoxSoft benefit from Engage Reports?
- A. Sales Managers can receive desktop notifications for their teams' email activities.
- B. Users can analyze form submission performance for the prospects they have emailed.
- C. Users can analyze the performance of their templated and non-templated emails.
- D. Sales Managers can analyze lead information like prospect activity, scores, and grades.
Answer: C
NEW QUESTION # 135
Can Marketing both Import and Export Prospects?
- A. True
- B. False
Answer: A
NEW QUESTION # 136
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:
- A. Lifecycle Report: New Prospects Created
- B. Form Report: Submissions
- C. Form Report: Impressions
- D. Form Report: Conversions
Answer: A,D
NEW QUESTION # 137
Which is true about Visitor Filters?
- A. You can't filter your own company IP
- B. You can filter by a hostname
- C. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
- D. You can the filter by IP
- E. You can filter by a hostname wildcard
Answer: B,C,D,E
NEW QUESTION # 138
Monthly cost of Salesforce Engage is
- A. 50$
- B. 15$
- C. 100$
- D. It's always free
Answer: A
NEW QUESTION # 139
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?
- A. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
- B. Configure the Salesforce custom object to relate to th< account, lead, or contact
- C. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
- D. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
Answer: B
NEW QUESTION # 140
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers
- A. Account-based marketing is only a good fit for certain industries.
- B. Account-based marketing personalizes experiences for prospects.
- C. Account-based marketing completely replaces broad-based marketing.
- D. Account-based marketing can be implemented in stages.
Answer: B,D
NEW QUESTION # 141
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?
- A. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- B. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- C. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
- D. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
Answer: C
NEW QUESTION # 142
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?
- A. Locate the relevant documentation and follow the steps to enable.
- B. Update your Salesforce connector user permissions
- C. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
- D. Update your field mappings by going to Admin > Configure Fields
Answer: C
NEW QUESTION # 143
Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?
- A. The ability to use existing complex Salesforce lead routing processes
- B. The ability to assign prospects based on specific criteria being met
- C. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
- D. The ability to assign prospects via automation instead of manually
Answer: B
NEW QUESTION # 144
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score
- A. CBDA
- B. ABDC
- C. CDBA
- D. CDAB
Answer: C
NEW QUESTION # 145
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?
- A. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
- B. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
- C. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
- D. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
Answer: B
NEW QUESTION # 146
It is possible for prospect to have less than 0 score
- A. True
- B. False
Answer: A
NEW QUESTION # 147
There is Custom Field Type in Marketing Cloud Account Engagement called Phone
- A. False
- B. True
Answer: A
NEW QUESTION # 148
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?
- A. Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
- B. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
- C. Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
- D. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
Answer: A
NEW QUESTION # 149
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?
- A. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
- B. Create a new Salesforce Connector for the Production org
- C. Delete all data from the Sandbox org
- D. Rename the Salesforce connector for the Sandbox org
- E. Unverified and delete the Salesforce connector for the Sandbox org
Answer: A,B,E
NEW QUESTION # 150
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Updated Nov-2023 Pass Marketing-Cloud-Account-Engagement-Consultant Exam - Real Practice Test Questions: https://www.trainingquiz.com/Marketing-Cloud-Account-Engagement-Consultant-practice-quiz.html
