Updated May 09, 2024 Verified Marketing-Cloud-Account-Engagement-Consultant dumps Q&As - 100% Pass [Q98-Q114]

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Updated May 09, 2024 Verified Marketing-Cloud-Account-Engagement-Consultant dumps Q&As - 100% Pass

New 2024 Latest Questions Marketing-Cloud-Account-Engagement-Consultant Dumps - Use Updated Salesforce Exam

NEW QUESTION # 98
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

  • A. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
  • B. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
  • C. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
  • D. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

Answer: B


NEW QUESTION # 99
Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

  • A. Sales Manager
  • B. Sales User
  • C. Marketing
  • D. Administrator

Answer: B


NEW QUESTION # 100
Select three available Marketing Cloud Account Engagement Editions

  • A. Marketing Cloud Account Engagement Advanced
  • B. Marketing Cloud Account Engagement Ultimate
  • C. Marketing Cloud Account Engagement Growth
  • D. Marketing Cloud Account Engagement Professional
  • E. Marketing Cloud Account Engagement Plus
  • F. Marketing Cloud Account Engagement Standard

Answer: A,C,E


NEW QUESTION # 101
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?

  • A. Dynamic list based on the form submission
  • B. Segmentation rule based on the form submission
  • C. Completion action on the form submission
  • D. Automation rule based on the form submission

Answer: C

Explanation:
Explanation
https://www.Marketing Cloud Account Engagement.com/blog/completion-actions/


NEW QUESTION # 102
Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers

  • A. Assign prospects to an existing user
  • B. Permanently delete prospects
  • C. Create new custom fields and populate field values
  • D. Undelete matching prospects from the Recycle Bin

Answer: A,D


NEW QUESTION # 103
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

  • A. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
  • B. The user who performed the import is not the assigned user listed on the remaining prospects.
  • C. The Country field has validation enabled and the updated field values did not match existing values.
  • D. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.

Answer: A,B


NEW QUESTION # 104
How could LenoxSoft benefit from Engage Reports?

  • A. Sales Managers can analyze lead information like prospect activity, scores, and grades.
  • B. Users can analyze the performance of their templated and non-templated emails.
  • C. Sales Managers can receive desktop notifications for their teams' email activities.
  • D. Users can analyze form submission performance for the prospects they have emailed.

Answer: B


NEW QUESTION # 105
A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

  • A. Q Match records by email address
  • B. Match records by CRM ID
  • C. Match records by fuzzy match rules
  • D. Match records by Account ID

Answer: B


NEW QUESTION # 106
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

  • A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
  • B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
    Software, action :: add to Salesforce Campaign
  • C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
    Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
  • D. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign

Answer: A,B


NEW QUESTION # 107
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

  • A. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
  • B. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
  • C. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
  • D. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.

Answer: A


NEW QUESTION # 108
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score

  • A. CDBA
  • B. ABDC
  • C. CDAB
  • D. CBDA

Answer: A


NEW QUESTION # 109
LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

  • A. Use A/B test
  • B. Use individual email test
  • C. Use multivariate test & Review email preview
  • D. Use rendering test and send to Test List

Answer: D


NEW QUESTION # 110
It is possible for prospect to have less than 0 score

  • A. False
  • B. True

Answer: B


NEW QUESTION # 111
Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers

  • A. Landing Pages
  • B. Social Posts
  • C. List Emails
  • D. Layout Templates
  • E. Content Files

Answer: B


NEW QUESTION # 112
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

  • A. Create an automation rule to clear the opt out field on the leads and contacts.
  • B. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
  • C. Run a permission pass effort to all of the leads and contacts who have opted out.

Answer: B


NEW QUESTION # 113
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

  • A. Marketing Cloud Account Engagement Business Units
  • B. Einstein Lead Score
  • C. Einstein Campaign Insights
  • D. Einstein Behavior Scoring

Answer: C

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_campaign_insights.htm&type=5


NEW QUESTION # 114
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