Salesforce Marketing-Cloud-Email-Specialist Exam Dumps [2022] Practice Valid Exam Dumps Question
Marketing-Cloud-Email-Specialist Dumps - Grab Out For [NEW-2022] Salesforce Exam
The benefit of obtaining the Salesforce Marketing cloud email specialist Exam Certification
- Employers need to make decisions based on limited information and when they view the official Salesforce Certified Marketing Cloud Email Specialist certification, they use to have assurance that a candidate has achieved a certain level of competence and knowledge.
- Salesforce issue a digital badge which candidates can place on their resume or on Linkedin profile.
- If the Candidate having strong determination of growing up in the organization, Marketing cloud email specialist certification will help them a lot.
- Post bagging Salesforce Certified Marketing Cloud Email Specialist accreditation Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Email Specialist.
NEW QUESTION 117
Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)
- A. Optimize for Mobile
- B. Data should always be relevant
- C. Send e-mail often to your customers
- D. Sharing isn't just for social networks
- E. Include your physical mailing address.
- F. Personalize email whenever possible
Answer: A,B,D,F
NEW QUESTION 118
What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)
- A. Welcome Series Playbook
- B. Birthday Email Playbook
- C. Marketing Playbook
- D. Customer Anniversary Email Playbook
Answer: A,B,D
NEW QUESTION 119
Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale." What feature should be used to target these members?
- A. Email Send Report
- B. Group Refresh
- C. SQL Query Activity
- D. Engagement Split
Answer: A
NEW QUESTION 120
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder?
Choose 3 answers
- A. Establish a naming convention optimized for search.
- B. Review permissions and roles for users accessing Content Builder.
- C. Focus on creating and importing content for one primary channel.
- D. Create a folder structure prior to importing assets.
- E. Import duplicate copies of content for different messages or groups.
Answer: A,B,D
NEW QUESTION 121
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers:
Education Events and Sales. Which feature would the company use?
- A. Shared Emails
- B. Shared Data Extensions
- C. Shared Portfolio Items
- D. Shared Publication Lists
Answer: D
NEW QUESTION 122
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased.
NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities.
Which three Canvas Activities are available in Journey Builder? Choose 3 answers
- A. Send SMS
- B. Post to Facebook
- C. Decision Split
- D. Wait Until
- E. Query Activity
Answer: A,C,D
NEW QUESTION 123
The NTO outfitters using journey builders rather than automation studio to send emails. What are the three benefits of using journey builders? Choose three answers
- A. extracting data from the audience data extension for analysis
- B. goal setting to have the system listen to see if user met the goal
- C. criteria setting to insegment contact based of behavior using SQL.
- D. a/b/n testing as a part of the workflow to conduct timing and creative test
- E. updated or creating salesforce CRM object or records
Answer: A,D,E
NEW QUESTION 124
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? (Choose two.)
- A. Sender Profiles
- B. Delivery Profiles
- C. Personalization Strings
- D. AMPscript Lookup
Answer: A,D
Explanation:
Explanation/Reference:
NEW QUESTION 125
What are 2 ways to improve deliverability?
- A. Make the From Name and Address recognizable
- B. Add how they subscribed to the list at the bottom of the email
- C. Add your company's name to the subject line
- D. Buy an email list from a trusted source
Answer: A,C
NEW QUESTION 126
Using measures, what data can a marketer use to segment an audience?
- A. Geographical Data
- B. Open Data
- C. Gender Data
- D. First Name Attributes
Answer: B
NEW QUESTION 127
A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?
- A. Web Collect
- B. Send Log
- C. Subscriber Group
- D. Data Filter
Answer: A
NEW QUESTION 128
When does the validation of email address occur when using a data extension?
- A. Done when subscriber updates profile in the profile center
- B. Done at the time of Import
- C. Done at the time of Send
- D. Done when admin refreshes it
Answer: C
NEW QUESTION 129
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers
- A. Add "Hero_CTAn to the Tracking Alias field for each link.
- B. Include "Hero_CTA" in the Link Tooltip field for each link.
- C. Include Hero_CTA1 In the filename for each Hero Image.
- D. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
Answer: B,D
NEW QUESTION 130
What are the ways that data can be imported into the marketing cloud? (Choose 3)
- A. Import Activity
- B. API
- C. Import Wizard
- D. Query Activity
Answer: A,B,C
NEW QUESTION 131
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m.
The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?
- A. Triggered Send
- B. Send Email Activity
- C. Recurring Send Schedule via Guided Send
- D. Send Flow
Answer: A
NEW QUESTION 132
Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension. They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?
- A. Data Filter
- B. Synchronized Data
- C. Filter Activity
- D. Query Activity
Answer: A
NEW QUESTION 133
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
- A. Create a suppression workflow for the unsubscribed accounts.
- B. Import unsubscribes with the appropriate status into All Subscribers.
- C. Import unsubscribes into a data extension, then update status with a query.
- D. Create an automation triggered on unsubscribes from the other system.
Answer: B
NEW QUESTION 134
A new data extension named "Orders" contains order data. One row is recorded for each customer's order.
Customers can place multiple orders. The Orders data extension relates to other data extensions and contains the following fields:
* OrderNumber: a unique alphanumeric order number.
* CustomerID: a numeric customer identification number.
* OrderDate: the system date and time for the order.
* Instructions: an optional alphanumeric string that contains customer delivery notes.
What statement accurately reflects the configuration of the Orders data extension?
- A. CustomerID will be used as the Primary Key.
- B. OrderNumber will be used as the Primary Key.
- C. The OrderNumber field will be a Number data type field.
- D. All fields in the data extension are nullable.
Answer: B
NEW QUESTION 135
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?
- A. Date/Time Range for Access
- B. Manage Data Extension Policies
- C. Shared Data Extension Permissions
- D. Data Extension Sharing Rules
Answer: D
NEW QUESTION 136
As part of a daily shipping notification automation,Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?
- A. SQL Query Activity
- B. Group Refresh
- C. Filter Activity
- D. File Transfer Activity
Answer: A
NEW QUESTION 137
The email marketing manager at NTO would like to build a new audience that will compile, combine unique subscribers who are in their tent purchases data extension and their tent browser data extension how should these audience be created?
- A. Create a filter activity in automation studio to combine the two data extension
- B. export both data extension an import into a data extension
- C. ....... based on a data filter to combine the two data extension
- D. populate a data extension using an SQL query activity in automation studio
Answer: D
NEW QUESTION 138
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)
- A. Use a substitution string to populate a subscriber's name in the subject line.
- B. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.
- C. Change the color of the email background to match their subscribers' preferred color of choice.
- D. Use a substitution string to populate a photo of the subscriber in the header of the email.
Answer: B,C
NEW QUESTION 139
A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?
- A. A scheduled automation to import a file containing all of their subscribers.
- B. A scheduled automation to occur every 15 minutes to ensure the data is current.
- C. A file drop automation to execute an import every time a record is updated or added.
- D. A scheduled automation to import a nightly file of updated or changed records.
Answer: A
NEW QUESTION 140
A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email:
English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?
- A. Use Drag and Drop Segmentation to create data filters
- B. Use Query Activities
- C. Use Drag and Drop Segmentation to create data filters, and the use Filter activities
- D. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
Answer: C,D
NEW QUESTION 141
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