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NEW QUESTION # 51
Why do consumers prefer email marketing? (Choose 3)
- A. Between 40-60% of consumers are reading email on their smart phones and the world is going mobile.
- B. Customers can manage preferences and unsubscribes.
- C. Consumers trust brands to respect their preferences.
- D. Put the consumer in control
Answer: B,C,D
NEW QUESTION # 52
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
- A. An automation that deletes old data extensions, emails, and reports
- B. An automation that contains several recurring emails and decisioning points
- C. An automation that Imports subscriber data regularly and updates key data extensions
Answer: A
NEW QUESTION # 53
Northern Trail Outfitters wants to display the current date in order emails.
What could they use to display the date in real-time?
- A. Reference Content
- B. Enhanced Dynamic Content
- C. AMPscript
- D. Live Content
Answer: C
NEW QUESTION # 54
When sending to data extensions what is the default publication list?
- A. All of the above
- B. All Subscriber List
- C. Publication List
- D. Group List
Answer: B
NEW QUESTION # 55
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
- A. Block bounces
- B. Click rate
- C. Send volume
Answer: A
NEW QUESTION # 56
Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
- A. Select categories and content type from the import dropdown when importing images.
- B. Import a metadata tag index for the stock art so the images are searchable
- C. Configure Eastern Content Tagging to automatically tag stock art.
Answer: B
Explanation:
Explanation
To make locating appropriate images easier, you can import a metadata tag index for the stock art so that the images are searchable by keywords. You can create a CSV file with columns for file name and tags, and then import it into Content Builder.
NEW QUESTION # 57
EXAM Question: Describe Global legal compliance guidelines. CAN-SPAM (Controlling the Assault on Non-solicited Pornography and Marketing Act). CAN-SPAM act requires that commercial emails: (Choose 6)
- A. Honor Opt-out requests within 10 days and unsubscribe must be operational for 30 days.
- B. Honor Opt-out within 5 days and unsubscribe must be operational indefinitely.
- C. CAN-SPAM can be ignored.
- D. ID message as advertisement unless you have opt-in from subscriber
- E. Accurately identify the sender in header info.
- F. Include your Physical mailing address
- G. Provide a mechanism to opt-out.
- H. Use a subject line that accurately represents the email.
Answer: A,D,E,F,G,H
NEW QUESTION # 58
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
- A. Make the Customer Key more descriptive.
- B. Leverage Einstein for content tagging.
- C. Use nested tags to create hierarchies.
Answer: C
Explanation:
Using nested tags to create hierarchies is the best way to minimize the number of tags selected for an asset while still providing the necessary granularity. Nested tags allow you to group related tags under a parent tag, such as "Sports > Basketball > NBA". This way, you can filter your assets by a specific tag or by a broader category. Making the Customer Key more descriptive or leveraging Einstein for content tagging may help with tagging, but they do not address the issue of having multiple tags per asset.
NEW QUESTION # 59
Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)
- A. Personalization Strings
- B. Dynamic Content
- C. Profile Mapping
- D. AMPscript
Answer: B,D
Explanation:
Explanation/Reference:
NEW QUESTION # 60
An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? Choose 2 answers
- A. In Properties, check the "Is Sendable" option
- B. Relate the Email Address to Subscriber Key
- C. Set the column with Subscriber Key as Primary Key
- D. Set the Email address column as Primary Key
Answer: A,C
NEW QUESTION # 61
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?
- A. Configure Auto-Suppression list for the Commercial classification.
- B. Add an Auto-Suppression list to the default sender profile.
- C. Add subscribers to the Account opt-out list.
Answer: A
Explanation:
Configuring an Auto-Suppression list for the Commercial classification ensures that a group of subscribers is automatically excluded from receiving promotional emails. This method provides a straightforward way to manage suppression across all relevant email sends, preventing promotional emails from being sent to these subscribers. Further details can be found in the Auto-Suppression Lists documentation.
NEW QUESTION # 62
What are the key ways to improve email deliverability in email marketing? (Choose 4)
- A. Maintain a consistent "From Name"
- B. Email sign-up on website.
- C. Use email templates
- D. Use double Opt-in to avoid getting blacklisted.
- E. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
- F. Consider Subscriber engagement....send only to most engaged subscribers.
Answer: A,D,E,F
NEW QUESTION # 63
Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
- A. Style alt text for when images do not display automatically.
- B. Add background colors that match branding.
- C. Make the email completely image based.
- D. Use custom corporate font to match NTO brand.
Answer: A,D
NEW QUESTION # 64
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
- A. Add each Send Email activity to a single step in an automation.
- B. Include a Verification activity between each step of an automation.
- C. Add each Send Email activity to different steps in an automation.
Answer: C
Explanation:
Explanation
Adding each send email activity to different steps in an automation ensures that each email is fully sent before the next email begins sending. The automation will wait for the completion of each step before moving on to the next one. Including a verification activity between each step is unnecessary and may cause errors. Adding each send email activity to a single step in an automation will send all emails at the same time.
NEW QUESTION # 65
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?
- A. Einstein Copy Insights
- B. Einstein Email Recommendations
- C. Einstein Messaging Insights
Answer: C
Explanation:
Einstein Messaging Insights is a tool within Salesforce Marketing Cloud that leverages artificial intelligence to provide real-time insights and alerts about the performance of your email sends. It identifies anomalies and provides recommendations on how to improve engagement and deliverability. This tool helps marketers by automatically detecting any issues with email sends and offering actionable advice to rectify them. It is specifically designed to enhance the effectiveness of your email marketing campaigns through intelligent data analysis.
References:
* Salesforce Marketing Cloud Documentation: Einstein Messaging Insights
NEW QUESTION # 66
Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
- A. Einstein Messaging Insights
- B. Einstein Engagement Frequency
- C. Einstein Engagement Scoring
Answer: C
Explanation:
Einstein EngagementScoring provides insights into how changes, such as the color of a CTA button, impact the likelihood of subscribers engaging with emails. It uses predictive analytics to score and segment subscribers based on their engagement behaviors, allowing marketersto see the lift in engagement metrics like click-through rates.
Reference:Salesforce Marketing Cloud Documentation on Einstein Engagement Scoring
NEW QUESTION # 67
A Marketer Sends an email to a Sendable data extension. The Data Extension has a
Subscriber relationship that matches Customer_ID on the data extension to Subscriber
Key on the All Subscriber Lists.
- A. The email will be sent to the email address stored on Data Extension
- B. The email will be sent to the subscriber Key on All Subscribers List
- C. The email will be sent to the field marked as the Primary Key
- D. The email will be sent to the email address stored on All Subscriber Lists
Answer: D
NEW QUESTION # 68
A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers
- A. Have customers opt in to email before they can shop online.
- B. Create an in-store SMS campaign that offers a discount for opting in.
- C. Ask for an email address when a customer makes a purchase in-store.
- D. Require customers to provide their email address when calling customer service.
Answer: A,C
NEW QUESTION # 69
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
- A. List Unsubscribes
- B. Publication Lists
- C. Journey Builder Sends
Answer: B
Explanation:
Publication Lists in Salesforce Marketing Cloud are used to manage subscriber preferences at a thematic level.
They allow subscribers to opt-in or opt-out of specific categories of communication without impacting their overall subscription status. This feature is particularly useful for managing preferences across different types of content or campaigns. The use of Publication Lists is documented in Salesforce Marketing Cloud's official documentation on managing subscriber preferences and publications.
NEW QUESTION # 70
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