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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. How many characters are Google AdWords clients allowed to use in their destination URL?

A) 1,024 characters
B) 35 characters
C) 75 characters
D) There is no limit, as the destination URL doesn't show in the advertisement.

2. Charlie sells merchandise online for movie products. His new line of products that he wants to advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for the exact match of Iron Man?

A) +["Iron Man"]
B) -[Iron Man]
C) ("Iron Man")
D) {Iron Man}

3. Jane has an advertisement that needs to appear for users in Germany, France, Belgium, and Spain. Before she approves the ad, Jane is curious about which locations receive the most queries for her keywords. With this information Jane could adjust her budget accordingly, per country. What tool can Jane use to determine which locations receive the most queries for her keyword?

A) Google Analytics
B) Region Targeting Tool
C) International Keyword Query Tool
D) Google Insights for Search

4. You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

A) The ads are shown in alphabetical order.
B) The ads are shown based on performance.
C) The ads are shown in rotation.
D) The ads are shown in the order in which they were created.

5. Mary has a Google AdWords account, and she feels that her Google AdWords aren't performing well. Mary wants to make adjustments to her ad, to get more clickthroughs to her website. Which of the following optimizations is likely to help Mary increase her clickthrough rate?

A) Mary should stop using an image ad and use a text ad only, in Google search.
B) Mary should focus on her website by adding content.
C) Mary should create multiple campaigns, and track the performance of each campaign.
D) Mary should focus on ad quality and use negative keywords, to eliminate extra impressions.

Solutions: