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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Jeffery is creating a text ad for his web-based business and he's hired you to help him create and manage the Google AdWords campaign. As a consultant, you've advised Jeffery to emphasize the uniqueness of his business and to incorporate keywords into the ad. Jeffery asks why he can't add more text to his advertisement to talk about his business. How many characters is Jeffery allowed for the ad text?

A) 25 characters
B) 35 characters
C) 70 characters
D) 100 characters

2. Terri has created a website for her web design business. Through her SEO efforts and good web content, her site has reached the top position in Google's organic search results for certain keywords. On her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?

A) No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords advertisements.
B) Yes, Terri must add this phrase to her Google AdWords advertisements too.
C) Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google.
D) No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.

3. Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

A) Ivan must create a Geographic Performance Report in his account.
B) Ivan must create an IP Address report, and then resolve the IP addresses to locations.
C) Unless Ivan creates a location targeting ad, he won't see this information.
D) Ivan must create an IP Address Report; Google will resolve the IP Address to locations.

4. When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting the keyword in quotes?

A) Broad match
B) Exact match
C) Quote match
D) Phrase match

5. Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?

A) Country targeting
B) Customized targeting
C) City targeting
D) Region and City targeting

Solutions: