Passing exam with AP-214 latest training materials
Prepare and pass exam with our Salesforce AP-214 training material, here you will achieve your dream easily With TrainingQuiz!
Updated: Sep 15, 2026
No. of Questions: 102 Questions & Answers with Testing Engine
Download Limit: Unlimited
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Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Duration: | 60 minutes |
| Passing Score: | 67% |
| Related Certifications: | Marketing Cloud Accredited Professional Marketing Cloud Email Specialist |
| Available Languages: | English |
| Certificate Validity Period: | 2 years |
| Real Exam Qty: | 40-45 |
| Exam Price: | USD 150 |
| Recommended Training: | Marketing Cloud Product Enablement Resources Marketing Cloud Advanced Cross Channel Accredited Professional Preparation |
| Exam Registration: | Kryterion Webassessor Salesforce Trailhead Academy |
| Sample Questions: | Salesforce AP-214 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Recommended: 6+ months of hands-on experience with Salesforce Marketing Cloud, familiarity with cross-channel marketing concepts |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-mc-advanced-cross-channel-ap---AP-214 |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Mobile (SMS/Push) | 13% | - Mobile Studio configuration and usage - MobileConnect features and capabilities - MobilePush tools and functionalities - GroupConnect and WhatsApp integration |
| Triggers | 7% | - Event-driven automation - Data extension and trigger management - SOAP and REST API triggers |
| Einstein for Marketing Cloud | 23% | - Einstein Copy Insights - Einstein Engagement Frequency - Einstein Engagement Scoring - Send Time Optimization - AI-powered personalization and prediction |
| Ad Studio | 12% | - Integration with advertising platforms - Campaign management and optimization - Audience targeting and segmentation |
| Social Studio | 10% | - Social analytics and reporting - Content management and moderation - Social media publishing and engagement |
| Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Real-time interaction management - Personalization and decisioning capabilities |
| Journey Orchestration | 25% | - Journey design and best practices - Reporting and performance analysis - Entry sources and audience evaluation - Comparison between Datorama and Google Analytics - Activities and decision splits |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Understand, decide act
- B. Listen, Understand , Act
Correct Answer: B 🗳️
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers
- A. Product
- B. Operating System
- C. Brower
- D. Content
- E. Banner
Correct Answer: A,D,E 🗳️
To what types of objects can you do a quick send in distributed marketing, Select multiple
- A. Person account, (opportunities, Quick send message records)
- B. Contact.
- C. Lead
Correct Answer: B,C 🗳️
What does Priority in an in App message determine?
- A. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
- B. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
- C. If the priority is set to 1, then the user's device will vibrate to let them know
- D. Where on the screen (top, middle, bottom) the in-app message should appear
Correct Answer: B 🗳️
What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?
- A. Post Approvals
- B. Individually
- C. Workspace Shared Notes
- D. Publish Macros
Correct Answer: D 🗳️
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