Passing exam with Marketing-Cloud-Personalization latest training materials

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Updated: Sep 15, 2026

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Salesforce Marketing-Cloud-Personalization Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Marketing Cloud Personalization Accredited Professional Exam
Exam Number:Marketing-Cloud-Personalization
Exam Duration:75 minutes
Certificate Validity Period:2 years
Related Certifications:Salesforce Accredited Professional
Available Languages:English
Exam Format:Multiple-select, Multiple-choice
Exam Price:USD 150
Passing Score:70%
Real Exam Qty:50
Recommended Training:Trailhead Academy Training
Exam Registration:Salesforce Certification Registration
Sample Questions:Salesforce Marketing-Cloud-Personalization Sample Questions
Exam Way:Online proctored or onsite at authorized test centers
Pre Condition:No prerequisites required
Official Syllabus URL:https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216

Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

TopicDetails
Topic 1
  • Setup & Administration: This section focuses on the setup process within Marketing Cloud Personalization, including managing user attributes, establishing an identity system, and ensuring seamless configuration. Salesforce consultants demonstrate their skills in setting up the platform for effective use.
Topic 2
  • Segmentation: In this topic, Salesforce consultants focus on creating and managing customer segments through segment rules, filters and goals, and exporting segments for tailored campaigns. Moreover, this section tests proficiency in defining and leveraging audience segments to maximize personalization.
Topic 3
  • Einstein Capabilities: The Einstein Capabilities section explores recipes and their ingredients, enabling Salesforce consultants to harness predictive insights.
Topic 4
  • Solution Overview: In this topic, Salesforce consultants learn about the foundational aspects of Marketing Cloud Personalization, including its business value for real-time interaction management (RTIM) and how it enhances customer engagement. The typical use cases, product terminology, and the core components of a standard implementation are emphasized here to ensure a practical understanding.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216

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