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Google Display Exam Practice Test Sample Questions:

1. You have created ad through Google AdWords that are targeted for YouTube. How can you create a report on these ads?

A) You can create a report for YouTube ads through the YouTube ads placement feature.
B) You can create a report for YouTube ads through DART for Publishers.
C) You can not create a report specific to YouTube ads.
D) You can create a report for YouTube ads directly through the Google AdWords reporting fea ture.

2. Ben has created 60 videos for YouTube that he uses to promote his software training company. The
videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?

A) Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.
B) Ben cannot use YouTube insight because his videos are not promoted videos.
C) Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.
D) Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.

3. Thomas is working with Anne to customize their Google AdWords ad. Anne wants to make certain that her ads rotate rather than show the same ads over and over. How can Anne ensure that her ads will rotate when they're displayed?

A) Anne should choose the Swivel option in the Advance settings section of her campaign's Settings tab.
B) Anne should choose the Rotate option in the Advance settings section of her campaign's Settings tab.
C) Anne should choose the Optimize option in the Serving settings section of her campaign's Settings tab.
D) Anne should choose the Optimize option in the Advance settings section of her campaign's Settings tab.

4. Google recommends that Google AdWords users include negative keywords when building a contextual advertisement. Why should users include negative keywords?

A) It helps to ensure that searches with similar spelling would not appear on search results.
B) It helps to ensure that ads would not appear on irrelevant searches.
C) It helps to ensure that an ad will appear along with competitors' ads.
D) It helps to ensure that an ad will appear when users search for an opposite keyword.

5. Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

A) Cost per conversion
B) Cost per 1,000 impression
C) Cost per click
D) Cost per acquisition

Solutions: