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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Which of the following is a keyword used to eliminate unwanted clicks?

A) Eligible keywords
B) Negative keywords
C) Positive keywords
D) Ineligible keywords

2. Sid is trying to create a new conversion for his website's signup page, but he is facing difficulties. Which of the following steps should Sid take, to create the conversion code?

A) Click Conversions, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code.
B) Click Settings, choose Conversion Tracking, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code.
C) Click Reporting, choose Conversions, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code.
D) Click Campaigns, choose Conversion Tracking, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code.

3. All of the following are the best practices for using Website Optimizer except for which one?

A) Test content
B) Conversion pages
C) Website layout
D) Test pages

4. Gary is reviewing the traffic sources within Google Analytics reporting, to help him make marketing decisions about his website. Within the traffic sources reporting, what type of information would he find in the direct traffic options?

A) Direct Traffic reflects visits from people who clicked a link from a referrer or came directly to Gary's site by typing in a URL.
B) Direct Traffic reflects visits from people who found Gary's site through Google AdWords or came directly to Gary's site by typing in a URL.
C) Direct Traffic reflects visits from people who clicked a bookmark or came directly to Gary's site by typing in a URL.
D) Direct Traffic reflects visits from people who came directly to Gary's site by typing in a URL .

5. You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet?

A) var Google_conversion id
B) var google_conversion_language
C) var google_conversion_format
D) var google_conversion_value

Solutions: